New York, NY (PRWEB) March 04, 2014

Tom Lozano, executive director of Air Scrubber Plus, spends most of his time each week bringing home the message of indoor air quality to heating/cooling contractors and air supply executives across the country. But it's his behind-the-scenes business actions and marketing savvy are what propelled Lozano to the top of his field.

Without passion for your business, success can be hard to come by. Lozano found his passion for Air Scrubber Plus after installing it in his own home. The results were amazing; his allergy symptoms practically disappeared, which made him a firm believer in the power of the product and the importance of indoor air quality.

"I'm not just selling a product. The technology found in Air Scrubber Plus is incredibly important to me because it positively impacts the health of those who install it in their home," Lozano said. "I am passionate about indoor air quality and the importance of this technology, and I want to convey the importance of it to homeowners and HVAC businesses everywhere. Air Scrubber Plus isn't just another product, it's revolutionizing the HVAC business."

Having fun is one of the most integral pieces to being a great leader, according to Lozano. "When others see me having fun in my work, they are more likely to respond positively," he said. "Also, once a certain path in business stops being fun for me, I know I need to take a hard look at that and figure out a way to reignite the spark."

Lozano believes that creating a proper plan is the most important step to marketing a product. His goal of making his vision a reality began by following these eight steps:

1. Reverse Engineering: Start at the end and work backwards. "Whether my goal is to be completed in a year, a quarter or in the next five years, I get it down on paper and break it into pieces so I have a plan to get there," Lozano said.

2. Goal, Strategy, Action: Write down each and determine what needs to be accomplished to achieve each step.

3. Determine the project's track: What track do I need to be on each day and each week? "I determine what I need to accomplish to stay on track, and make a game plan of how to get there," Lozano said.

4. Q&A: Start by writing your question down. "My goal is to sit at my computer until I come up with 20 answers to that question," Lozano said. "Sometimes it's really slow, but once the ideas start flowing, the results are amazing. I usually find that around answer 13 or 14, I come up with a million dollar idea."

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How to Build a Successful Brand - A Conversation with Tom Lozano, Executive Director of Air Scrubber Plus

FLORHAM PARK A refurbished pool in time for this years Memorial Day weekend opening can actually reach fruition.

The Borough Council on Thursday, Feb. 20 introduced an ordinance to appropriate $1 million to make improvements at the facility, located within the municipal complex off Ridgedale Avenue.

Of that amount, $950,000 will be in the issuance of bond anticipation notes for the work, while the remaining $50,000 will be taken from the boroughs capital improvement fund for a down payment.

The measure is expected to be adopted following a public hearing set for 7 p.m. on Thursday, March 20.

The bonds will be used for various pool improvements, including a new snack bar, new one-half meter dive stand with a 10-foot diving board, sand blasting the pools shell and the application of a new pool shell finish with swimming lane lines, installation of handicap lift chairs that are ADA compliant, a pressure testing pool, new concrete deck around thee pool with an underground deck drainage system, and installation of a steel gutter circulation system with a surge tank to maximize rim flow gutter control.

The introduction was endorsed by the council in a 5-1 split vote, with Councilman Charles Germershausen the sole dissenter.

We should not be spending $200,000 for a pool concession stand, he said.

Those endorsing the proposal were Council President Scott Carpenter, and Council members William Zuckerman, Thomas Michalowski, Charles Malone Jr. and Carmen Cefolo-Pane.

This will be the first time in its 53-year-history that the pool will have such an overhaul.

A few years ago, former Councilman David Wikstrom polled residents on whether the pool should have such extensive work performed. The job, however, was never done.

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In Florham Park, a pool re-do is on the way

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NATHAN SKID / Crain's Detroit Business

New Kentucky bluegrass will be installed this month at Comerica Park in the first full-field sod replacement at the ballpark since 2007.

The National Hockey League, along with the Detroit Red Wings and Olympia Entertainment, are splitting the cost of the new grass field that will be installed at Comerica Park in time for the Detroit Tigers season opener on March 31.

The cost and how it's being apportioned among the three entities hasn't been disclosed. Olympia is the entertainment management arm of the Ilitch family's business holdings, which include the Wings and Tigers.

New natural grass fields at major league ballparks range in price from $100,000 to $250,000, turf industry insiders say.

The contract for the 103,000 square feet of Kentucky bluegrass, which will be the first full-field replacement at the 15-year-old ballpark since 2007, was awarded to Fort Morgan, Colo.-based Graff's Turf Farm.

The NHL agreed to pick up costs at Comerica Park as part of the deal it swung with Red Wings and Tigers owner Mike Ilitch to host its Winter Classic at Michigan Stadium instead of Comerica Park.

At a cost of up to $1 million, the NHL paid Kitty Hawk, N.C.-based Rink Specialists Inc. to build a temporary ice rink on Comerica Park's infield for the Hockeytown Winter Festival games at the end of December.

The Winter Festival was the downtown Detroit portion of the Winter Classic, which was played at Michigan Stadium between the Red Wings and Toronto Maple Leafs.

For the Winter Festival, all of the Comerica Park grass was removed. A woven barrier was put over the bare dirt to protect it until the sod is installed once the snow clears. The ice rink was removed last month.

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NHL, Red Wings to pay for replacement Tigers field at Comerica

Richard Banister was a beat cop his entire career with the Watertown City Police Department.

He had been on the force from 1967 to 1991.

Banister had a secret.

He planned to leave a lot of money to charity.

Banister passed away in 2012, but we're just learning that he bequeathed hundreds of thousands dollars to Jefferson County's SPCA and Hospice.

The SPCA got $224,545.62 to be exact.

Executive Director Doug Marlow says the money will be used to improve the SPCA's 129-year old building.

"That's a great deal of money for an organization such as ours and I guess it's a great deal of money for any body," said Marlow.

Banister also bequeathed nearly a quarter million dollars to Hospice of Jefferson County.

CEO Diana Woodhouse says tops on her wish list is to build gazebos and pergolas outside for summertime visitors.

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The Watertown Police Officer Philanthropist

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Stanley Over Fences 2-24-14
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In West Africa it is said that when a griot dies, a library burns to the ground.

With this philosophy in mind, Cheo Tyehimba founded theMuseum of the African Diasporas Ive Known Rivers project in December 2005. Since then, the endeavor has blossomed into an expansive six-volume digital collection of oral histories. Through first-person essays, photo montages, poetry, audio interviews, and streaming video content, the project documents the experiences of people of African descent throughout the United States and in places as diverse as Bosnia, Brazil, Haiti, and South Africa.

The latest volume, Crossing Fences (which is still under production), captures the stories of multigenerational men of African descent who live in Oakland. With this project, Tyehimba hopes to answer the question What is that knowledge that is across the fence that we dont always have access to between elders and young men in [the black] community?

In a sneak peek of Crossing Fences, which was shown at the Museum of the African Diaspora in San Francisco last Thursday, African-American men and teenagers engaged in startlingly honest discussions on a broad scope of issues: the emotionally charged meaning of fatherhood in the black community, the psychological pain and numbness found in violent social environments, and the idealistic dreams of black millennials.

The completed Crossing Fences will feature a culturally rich mosaic of oral histories as told by teenagers, adults, and even a supercentenarian (meaning a person who is more than 110 years old). One intended interviewee, Andrew Hatch, a 115-year-old Oakland resident, has a wealth of intriguing stories to tell for example, he was once imprisoned in Irving, Texas for the reckless eyeballing of an attractive white woman, an illegal offense at the time. However, Hatch, a locksmith, was able to pick the lock of his jail cell, hop a boxcar, and flee to Mexico, where he lived for several years before moving to Oakland in 1933.

In addition to providing a sneak peak of film footage on Thursday night, Tyehimba interviewed a cross-generational panel of men in order to offer a glimpse into the kinds of candid, poignant, and occasionally hilarious conversations that Crossing Rivers will feature.

Panelist Spencer Whitney, a recent graduate of the UC Berkeley Graduate School of Journalism, expressed sadness that black children and teenagers in Oakland often feel confined to specific geographical spaces and, as a result, are left unexposed to cultures and experiences outside of their neighborhoods. Mentally, it has become so ingrained in a lot of communities, especially African-American communities, said Whitney. You have internalized that there are places you cant go, and while those places arent necessarily segregated, its segregated in your mind.

Meanwhile, Zef Amen, an entrepreneur and public speaker, emphasized the degree to which black aesthetics pervade mainstream American culture, affecting the lexicons, dance moves, and mannerisms of people whose skin colors come in all shades. At the end of the day, we know were beautiful, said Amen. Elvis knew the aesthetic was beautiful. Bieber knows it! Amen urged black men to see themselves not through a lens of oppression or through a lens of cultural outsiders, but through a lens of their own creation, which is more expansive and luminous than anything that has existed before it.

Once Crossing Fences is completed, a selection of its most compelling first-voice narratives will be commissioned by artists, poets, dancers, and dramatists who will transform the stories into theatrical pieces to be performed in churches throughout Oakland. These performance pieces will provide a new living, breathing medium through which the evolving African-American experience can be explored and celebrated.

The first collection of narratives from Crossing Fences will be uploaded onto theIve Known Rivers websiteby early June 2014. The rest of the digital archive is availablehere.

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Crossing Fences Project Collects Stories of Black Men in Oakland

North Haven girls fencing senior captain Reagan Fitzgerald earned First Team All-State honors for the second straight season by placing second in the foil competition at the Individual State Championship at Hopkins on March 1. Fitzgerald, who had finished fourth last winter, won nine bouts, including four while facing elimination to reach the title bout, where she dropped a close decision to Nicole Kogan of Hopkins.

Reagan was unwavering in her determination and focus, leading to a dominating performance, Coach Pete Solomon said. She and all her teammates fought for every point and are poised for an exciting run at this weekends Team Championship [in Guilford on Saturday, March 8].

Also placing in the top 16 in their respective brackets for the Indians were Stephanie Hoang for girls foil, Lia Crowley and Yicai Wang for girls pe, and Binli Huang for boys foil. Wang won and elimination match against last years runner-up and Huang, a junior, dominated his early matches, according to Coach Solomon.

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Fitzgerald Fences to 2nd at States