Many publishers are seeing a spike in both digitaltraffic and print subscriptions during the COVID-19 pandemic, including Trusted Media Brands Taste of Home and Family Handyman.

In April, the brands reported recordnumbers during their biggest month ever, with TasteofHome.com recording a 66% increase of monthly unique visitors year-over-year at 32.2 million. FamilyHandyman.com recorded a 44%increase year-over-year at 9.6 million.

Each brand saw traffic spike between March and April, too, with Taste of Home reporting a 22% increase and Family Handyman reporting a38% increase.

The increase in traffic is due, in part, to the brands quick pivot early on in the pandemic.

When news of the virus spreading in the U.S. startedaccelerating in early March, we anticipated that more people would be staying close to home, Beth Tomkiw, Trusted Media Brands Chief Content Officer, told Publishers Daily. Sowe came together as a group to identify the content categories and topics Taste of Home could organize around in a way that is true to the brand and our audience during thecoronavirus.

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That meant tapping into already popular topics, like comfort foods and baking and freezing and preserving food. They also looked at ingredient substitutions with pantrystaples and cleaning and disinfecting tips.

Following its first meeting, Taste of Home content director Jeanne Sidner put together a task force of stakeholders from distributionchannels, including search, social, newsletters and partners.

The goal was to meet daily to look at real-time content performance data, share ideas and use our learnings to boost visitsand engagement across all channels, said Tomkiw.

The team currently meets once a week to checking our brand stance on new issues that arise and creating relevant new content,while moving away from topics that are slowing down.

Some of the most popular collaborations across the Taste of Home teams include one focused on bread baking, which has seenthe brands Basic Homemade Bread recipe clock in 4.4 million visits since March 1. The newsletter team created bread-specific sends, while the social team create a Homemade Bread Challenge.

The brands culinary team members created Cooking from Home videos that repurposed the basic recipe to create mini breakfast pizzas, apple dumpling pull-apart bread and cinnamonrolls.

After reviewing data that revealed banana bread was among the most popular recipes in the U.S., the Taste of Home team created a My Bakeable Challenge themed around it. Thechallenge had the highest engagement for any Bakeable challenge ever.

Taste of Home has also seen success with gardening articles, which experienced a spike in late April thatcontinues.

For its part, Family Handyman has relied on its service journalism and calm voice during the pandemic.

The brands direct-to-consumer product DIY Universityreported a 53% increase in transactions year-over-year in April, with a 72% increase in revenue year-over-year, as it provided readers with how-to stories, such as How to Power Your Homewith Renewable Energy, How to Build a Backyard Shed and How to Build a Deck."

Noted Tomkiw: We have forward-thinking brainstorms and discussions about wherewe need to go next. Being a journalist is fantastic these days because you have data to help inform decisions and data to demonstrate what works and what doesnt.

See more here:
'Taste of Home,' 'Family Handyman' Report Biggest Digital Numbers Ever in April 05/21/2020 - MediaPost Communications

DUBLIN--(BUSINESS WIRE)--The "Roofing Chemicals - Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.

The Roofing Chemicals market worldwide is projected to grow by US$55.6 Billion, driven by a compounded growth of 7.4%. Asphalt/Bituminous, one of the segments analyzed and sized in this study, displays the potential to grow at over 7.7%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$55.1 Billion by the year 2025, Asphalt/Bituminous will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 6.3% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$1.9 Billion to the region's size and clout in the next 5 to 6 years. Over US$1.7 Billion worth of projected demand in the region will come from the rest of the European markets. In Japan, Asphalt/Bituminous will reach a market size of US$2.5 Billion by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 11% over the next couple of years and add approximately US$15.5 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders.

Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include:

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

IV. COMPETITION

V. CURATED RESEARCH

For more information about this report visit https://www.researchandmarkets.com/r/r7liy3

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Global Roofing Chemicals Market (2019 to 2025) - Analysis, Trends and Forecasts - ResearchAndMarkets.com - Business Wire

Roofing SystemsMarket Overview:

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Covid-19 Impact On Roofing Systems Market Report-Impact Of The Virus On Leading Companies In The World. - Cole of Duty

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The Roofing Underlying Materials market research encompasses an exhaustive analysis of the market outlook, framework, and socio-economic impacts. The report covers the accurate investigation of the market size, share, product footprint, revenue, and progress rate. Driven by primary and secondary researches, the Roofing Underlying Materials market study offers reliable and authentic projections regarding the technical jargon.All the players running in the global Roofing Underlying Materials market are elaborated thoroughly in the Roofing Underlying Materials market report on the basis of proprietary technologies, distribution channels, industrial penetration, manufacturing processes, and revenue. In addition, the report examines R&D developments, legal policies, and strategies defining the competitiveness of the Roofing Underlying Materials market players.The report on the Roofing Underlying Materials market provides a birds eye view of the current proceeding within the Roofing Underlying Materials market. Further, the report also takes into account the impact of the novel COVID-19 pandemic on the Roofing Underlying Materials market and offers a clear assessment of the projected market fluctuations during the forecast period.

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Objectives of the Roofing Underlying Materials Market Study:To define, describe, and analyze the global Roofing Underlying Materials market based on oil type, product type, ship type, and regionTo forecast and analyze the Roofing Underlying Materials market size (in terms of value and volume) and submarkets in 5 regions, namely, APAC, Europe, North America, Central & South America, and the Middle East & AfricaTo forecast and analyze the Roofing Underlying Materials market at country-level for each regionTo strategically analyze each submarket with respect to individual growth trends and their contribution to the global Roofing Underlying Materials marketTo analyze opportunities in the market for stakeholders by identifying high growth segments of the global Roofing Underlying Materials marketTo identify trends and factors driving or inhibiting the growth of the market and submarketsTo analyze competitive developments, such as expansions and new product launches, in the global Roofing Underlying Materials marketTo strategically profile key market players and comprehensively analyze their growth strategiesThe Roofing Underlying Materials market research focuses on the market structure and various factors (positive and negative) affecting the growth of the market. The study encloses a precise evaluation of the Roofing Underlying Materials market, including growth rate, current scenario, and volume inflation prospects, on the basis of DROT and Porters Five Forces analyses. In addition, the Roofing Underlying Materials market study provides reliable and authentic projections regarding the technical jargon.

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COVID-19: Responding to the business impacts of Roofing Underlying Materials Market: New Investment Opportunities Emerge to Augment Segments in Sector...

Keeping a lawn lush and green requires consistent mowing, weeding, watering, fertilizing and more. If your lawn is particularly large, it may make sense to hire a full-service lawn care provider. Whether you take a DIY approach or bring in the experts, maintaining your lawn requires a range of tasks.

Plan to mow the lawn often, allowing it stay longer than may seem convenient longer grass is healthier grass. The general rule is to cut off no more than a third of the grass blade. This helps prevent damage to the lawn as well as keeping weeds from taking root. Its also important to remove any weeds, then prevent new ones from growing. In spring, consider spraying a pre-emergent herbicide on your lawn to prevent crabgrass and other types of weeds from sprouting from seed. During other seasons, broadleaf weeds like dandelions can be pulled by hand or sprayed with weed killers. The best time to water your lawn is early in the morning, allowing the sun to help dry the grass. Make sure to thoroughly soak the lawn so that the water penetrates several inches into the ground.

Lawn care also requires feeding; look for a mixture of fast- and slow-release fertilizers that include nitrogen. Some lawns also benefit from aeration, which creates small holes to let air, water and nutrients penetrate the grass roots. Although most homeowners can manage these tasks on their own, a full-service lawn care company can handle them on a regular schedule, taking the guesswork out of maintaining a beautiful lawn.

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The 10 Best Lawn Care Services in Secaucus, NJ (with Free ...

(WBNG) -- Throughout this pandemic, the community has stepping in to help those on the front lines, whether it's buying them lunch or making mask donations.

Now another service is becoming free to healthcare workers...lawn mowing.

Plowz & Mowz is an app based out of Syracuse that made its way to Binghamton this past winter.

It offers landscaping services in the area, ranging from snow plowing to lawn mowing, meant to make life a little bit easier.

"Our mission has always been to help people and we wanted to take it a step further with healthcare workers," said co-founder Wills Mahoney.

Now because of the pandemic, the app is offering a free lawn mow to healthcare workers as a way to say thank you.

"We know they're working 12 plus hours, crazy shifts, and the last thing they probably want to do is mow their lawns. So we said, 'Hey, let's give them a free lawn mow,'" said Mahoney.

Healthcare workers say it's a small gesture that means a lot.

"It takes like two hours plus to just mow and then all the extra stuff and that's time we could spend with our family. So it's nice to have someone else come to do that and it's convenient to find it on an app," said nurse Jamie Turcotte. "I've never had so much support in my life. Everyone is always like, 'Thank you so much, nurses are great.' Everything like that but the outpouring support from the community has been amazing."

The app is not only helping healthcare workers, it's helping the small businesses it partners with.

"Every landscaping company right now is taking a hit during this time, so to be able to get them more work, we're paying for it 100 percent, I'm sure it means a lot to them," said Mahoney.

Lawn Works Landscaping out of Vestal provides services through Plowz & Mowz.

"They've definitely helped me grow, pick up more accounts in the community," said Lawn Works owner Justin Scheddin.

His business is also happy to help a greater cause.

"It's just another lawn, you know, and we do the same quality work as we would for anyone else and it feels really good to give back to our community," said Scheddin.

If you're a healthcare worker looking to take advantage of the offer, all you have to do is enter the code "HERO" in the coupon field at checkout on the Plowz & Mowz app.

You can also visit the Plowz & Mowz website by clicking here.

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Plowz and Mowz offers free lawn service to healthcare workers - WBNG-TV

May 18, 2020Trevor Perry

Driving on the freeway the other day, a small Fiat 500 zipped around me and pulled into the left lane, right behind a Ford F450 dualie. A tiny car, with a driver vaping with one hand, following this huge truck at 70 mph, without consideration for any possible traffic situation, other drivers on the road, or even their own life.

Driving is a phenomenon where the operator, being surrounded by a large box of metal and often a lot of plastic, feels invincible and invulnerable. This comfort zone is completely artificial an invention of the drivers mind. There is no safety in a vehicle, and there is no safety in driving like a crazy person right up the rear end of the vehicle in front.

This is human nature, and you can see it everywhere every day. . . if you look. For most of us, its impossible to see it from inside that invented bubble of safety.

Todays story is an allegory. This has become a common practice in the world of motivational, inspirational, and educational books, so I am taking this opportunity to dabble.

Once upon a time, people decided that their yards would look great if they had something ornamental. They planted shrubs and lots of green grass. Green everywhere. Then, the green grass grew and it started to look tatty. Someone had the great idea that they could clip the tops of the green grass and it would look neat and presentable.

They spent a lot of time trimming the green grass in their yards, until someone invented a contraption they dubbed a hand mower. By pushing the entire apparatus, the wheels would cause its blades to rotate fast. Pushing this around the yard would trim the tops of the green grass, thus ensuring the neighborhood HOA would not send a notice or levy a fine.

And there, the story ends.

Actually, not for everyone. Enterprising people decided that they could complete the job more efficiently and faster if they added an engine to the contraption. The motorized push mower meant that more yards could be mowed in a shorter time.

However, there were people who loved their hand mowers. They had become quite skilled at mowing their green grass with this easy-to-use garden tool. They stuck with their hand mower, and loudly proclaimed their resistance to the complexity of the motorized lawn mower. One had to use gasoline to power this new-fangled thing which cost money! And the effort of pulling a rope to start the engine itself was an effort that was simply unnecessary.

Then, with the efficiency and speed of lawn mowing, more green grass was planted. Yards became larger, lawns were growing in acreage, and more lawn mowing was needed. Motorized lawn mowers became ride-on machines, lawn mowing implements to be used with larger tractors were added to the arsenal.

There were still people who loved their hand mowers. They had become quite skilled at mowing their green grass with this easy-to-use garden tool. They stuck with their hand mower, and loudly proclaimed their resistance to the complexity of the motorized lawn mower, the ride-on lawn mower, the lawn mowing implements.

As time rolled on, more people learned how to use motorized lawn mowers. New employees at yard maintenance companies never learned how to use a hand mower. On the occasion when they would see a hand mower, theyd politely ask. Responses varied from laughter to reminiscing. There were even some people who had lovingly restored hand mowers and displayed them in museums for nostalgia.

There were still people who loved their hand mowers. They had become quite skilled at mowing their green grass with this easy-to-use garden tool. They stuck with their hand mower, and loudly proclaimed their resistance. . . .

One small lawn maintenance company offered their personal hand mowing services. They kept wondering why their business was declining after all, just look at all those lawns out there in the neighborhood! They claimed they provided great service. They claimed their tools were easy and simple to use. They argued that all those extra things one needed to manage a motorized lawn mower were unnecessary to the business of lawn mowing.

They noticed that one of their competitors had managed to take most of their customer base. Sure, there were a few retired home owners who loved watching the hand mowing experience, but their business was suffering. They hatched a plan.

One day, they recruited fellow hand mowing experts from across the world to join them in a protest against these horrific modern implements. They came together where the new motorized mowing equipment was being used and started to raise their voices. They screamed loudly that hand mowing was easy. They argued that no one needed those new-fangled laser thingies. They protested that home residents just loved their hand-mown green grass. They mocked the apparel worn by the operators of the motorized equipment. They laughed as one at those people who dared to speak up and promote the efficiency and speed of the modern lawn mower.

This community of hand lawn mowers had become quite small over time, so even their raised voices were not very loud at all. But, they really felt good about themselves. They had stood up for the green grass and its hand manicure. They were proud. They were defiant. They celebrate together while the world looked on, confused and saddened by their behavior.

Surely, if theyd like to keep their business, the upskilling to motorized lawn mowing would be a logical step? But no, hand mowing is so super amazing and . . . hmmmm. Easy! Yes, easy!

Not that it is hard to learn how to use a motorized lawn mower. But the fear of having to learn something new means the hand mowing geniuses feel justified in rejecting anything that is outside their comfort zone. They are driving a Fiat 500 without consideration for any possible business situation, other lawn mowers, or even their own lawn mowing career.

And there, youd think the story ends.

One of the vocal hand mowing geniuses was let go from their job. The business did not need so many hand mowing experts now that the business had shrunk significantly. This genius made loud pronouncements about their availability and lots of noise about how amazing hand mowing is. They recruited like-minded geniuses to gather and mock the motorized lawn mowing process, because hand mowing is so, so easy.

No business in lawn mowing has room for such a genius in a bottle. Theyd probably be able to upskill lawn mowers to motorized equipment, but the hassle of attempting that with such a closed-minded proponent of hand mowing is a daunting task. And younger, more eager prospective lawn mowers are open and have initiative.

Surely, the story ends now?

One day, a house who was a customer of the hand mowing boutique was sold. The new owner performed a review of all the expenses for the upkeep of the property. Clearly, the cost of hand mowing was low per hour, but the huge number of hours needed meant it was not cost-effective. They decided that it was time for a change.

They asked the hand mowing company for advice, and the only offer was a plea to keep servicing the lawn with hand mowing because, after all, it is easy.

The new owner did not bother with looking at the motorized lawn mowing services, and the hand mowers neglected to mention this was a possibility. The new owner had a better idea! They had learned this from their last house and from all the houses in their previous neighborhoods.

Why did they need a lawn at all? They ripped out all the green grass and replaced it with concrete. Now, it may not be as beautiful, or as good for nature, or as fun to play in, but it looks more clean, sparse, and should do the job.

Eventually, when all the lawns are replaced by concrete, lawn mowing wont be needed. An entire world of lawns will be gone. And who is to blame? Hand mowing experts. They are a lover of green grass and will continue to loudly proclaim their affinity and allegiance, while their business dries up and their industry disappears.

The lesson of this allegory is simple. The world moves along while your comfort zone stays in place. Challenge yourself to step up to an ever-changing and fast-evolving world. Your lack of speed and buckets of fear will be barriers to your own evolution. Your small comfort zone will shrink, and from the outside, youll be seen as a failure as you slowly become one.

Living is a phenomenon where the operator, being surrounded by a comfort zone of their own creation, feels invincible and invulnerable. This comfort zone is completely artificial an invention of ones mind. There is no safety in this invented bubble, and there is no safety in acting like a crazy person ignoring or mocking every other person who is evolving beyond oneself.

And for crying out loud, stop screaming how amazing you are at hand mowing. Your small world does not offer you a view of the mockery you are making of yourself.

Unperspective: To Which Side Do You Belong?

Unperspective: Are We There Yet?

Unperspective: Get Over Yourself

Unperspective: In Your Face

Link:
Unperspective: Are You Still Pushing A Hand Mower? - IT Jungle

2 min read307 views and 18 shares Posted May 21, 2020

This column was submitted to LebTown. Read our submission policy here.

Dear Editor:

Here is what led to the current fight between the Republican-led General Assembly and our Democratic Governor as to which businesses can re-open.

The first reason is obvious. Businesses classified as life-sustaining got a lifeline. Those who were shut down did not. Independent of medical judgement as to which businesses would aid the spread of coronavirus, there are business winners and losers. Rural Pennsylvania took the brunt of business closures. Closing an auto dealer, a gardening center or a small mom and pop store is a big deal to a rural community. Farmers took a big hit when closing restaurants led to dumping of milk, eggs, and vegetables.

The criteria by which basic shut-down or waiver decisions were made was and still is clothed in darkness. How did they make their decisions? For example, why were realtors closed in Pennsylvania and not in any other state? Why were the big box stores allowed to keep their retail sales of non-food items going while traditional department stores like Pa.-owned Boscovs were forced to shutter their doors? Why were coal mining and gun shops first declared to be non-essential and then suddenly re-classified as life-sustaining? Why is a small mom and pop store in rural PA who may have fewer than 20 customers a day and can easily employ CDC guidelines, forced to remain closed and now faces bankruptcy?

Landscaping retail companies were closed but while going to the store, I saw landscape and lawn mowing services busy at work. How did some of them get waivers and others not? Until they were finally shut down, big box stores gardening/lawn care departments were doing a brisk business, but the independents were closed. I reviewed the list of firms which received waivers released by the Governor and counted almost 40 firms in a single county whose company names reflected construction activity. How were they spared the axe?

In other words, the process seemed arbitrary with some businesses saved financially and others not. Who made those decisions? Who knows? When methodology for these decisions is hidden, people will see exceptions to the supposed rules and wonder if the decision is political. We saw a backlash even from members of the Governors own political party given bipartisan votes in the House to reopen certain types of businesses.

In defense of the Governor, he had to do something quickly and quick decisions simply had to be made. However, the best public policy is one that is thought-through and where everyone believes that there are consistent criteria for making these decisions.

Here is the real tragedy. Lack of transparency has made people even more skeptical of our government at a time when people must trust that officials have everyones best interest at heart. Credibility is at the heart of our democratic system. In Pennsylvanias case, that was lost.

Sincerely,Wayne Campbell

Wayne Campbell is the President of the Pennsylvania State Grange. The Pennsylvania State Grange was founded in 1873 to be an advocate for rural communities, farmers, businesses, and families.

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[Letter] Best public policies are thought-through and consistent - LebTown

SOUTHERN TIER, N.Y. -

The Syracuse-based Plowz and Mowz lawn mowing company is offering a discount code as a thank you to health care professionals and front-line workers for their hard work amidst the coronavirus pandemic.

CEO and co-founder of the company, Wills Mahoney, says this campaign means a lot to him, as his own twin sister is a first-responder.

Plowz and Mowz is one of the largest on-demand lawn mowing companies in the country, servicing 55 markets nationwide. Since the beginning of their campaign, the company has already done over 5,000 lawns for healthcare workers.

Our missions always been to help people, and you know we were seeing nurses and healthcare workers working around the clock, 12+ hours, and we said the last thing they probably want to do is mow their lawn when they get home. So we set out to offer free lawn mows," Mahoney said.

For the frontline workers in need an extra hand in their outdoor chores, all they need to do is visit the company website, and use the discount code HERO to save up to $60 on their services.

The discount campaign will continue for at least another week, but customers can schedule their lawn care services for a later date if needed.

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Syracuse-Based Company is Offering Free Lawn Services to Healthcare Workers - WICZ