Principia Launches Residential Roofing 2012 Industry Report

MALVERN, Pa.--(BUSINESS WIRE)--

In 2011, North American residential roofing demand exceeded 140 million squares valued at more than $11 billion, representing factory gate revenues of residential roofing products including asphalt, metal, tile, wood, slate, polymer composite and built up roofing. Reroofing historically comprises 70% to 75% of all spending on roofing materials, but rose to over 80% in 2011 due to new construction declines. Ironically, since new residential construction is down so dramatically, roofing for new construction is expected to grow most rapidly by comparison.

To quantify these trends, Principia is launching its latest multi-client edition of Residential Roofing 2012, an exhaustive market report that reveals key market data organized for strategic marketing and business planning. The report includes analysis identifying best growth opportunities through 2015, strategies for value creation and competitive advantage, and the changes in distribution channels serving the residential roofing market.

The report includes a unique interactive Market Model and Forecasting Tool that allows subscribers to model hypothetical market performance based on their own assumptions of metrics such as housing starts, using the data compiled in the report.

Principia is conducting direct interviews with 150 professionals representing building product manufacturers, wholesalers, distributors, dealers, builders, contractors and installers. Residential Roofing 2012 launches in February 2012, and will be delivered to subscribers by the end of Q2, 2012.

About Principia

Principia serves the building products industry through products and services aimed at profitable growth, helping clients grow market share and revenues and improve margins. Services include strategy consulting, market research, and industry conferences and reports. Principia is headquartered in suburban Philadelphia, with offices and affiliates worldwide. See PrincipiaReports.com, and PrincipiaConsulting.com.

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Principia Launches Residential Roofing 2012 Industry Report