Andy Wise UNDERCOVER: Clean Indoor Air, LLC

MEMPHIS, TN -

(WMC TV) - Its principal address is in New Albany, Ohio.

Its crew's van carries a Florida license plate.

It operates out of a cracker-box office in Jackson, Tennessee.

But the people behind Clean Indoor Air, LLC, can't blurthe paper trail enough to hide its deceptive trade practices.

The company has posted a full page advertisement in The Commercial Appeal for more than a month. The ad, emblazoned with "MOLD ALERT!" and enlarged pictures of insects and mold spores, offers air duct cleaning and furnace inspections for $99.95.

"We personallydo not like scare tactics," said Brian Choate, a certified technician and partner with licensed Choate's HVAC of Cordova, Tennessee.

Neither do we.

So we had an undercover producer pose as a homeowner. She answered Clean Indoor Air, LLC's ad -- throughits 901 area code phone number -- and made an appointment for an air duct cleaning and furnace inspection.

Unknown to the company, the Action News 5 Investigators had both Choate and Ben Shearon --owner and certified microbial inspector of Southern Microbial Inspections (SMI) in Hernando, Mississippi -- inspect the home. Shearon also took air samples and conducted lab tests.

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Andy Wise UNDERCOVER: Clean Indoor Air, LLC