Commercial Architects at OTJ Share Tips on how Branding Affects Employee Recruitment and Company Mission

Successful architectural branding includes understanding a companys brand and the underlying value proposition. The creative minds at OTJ Architects look for creative and unique ways to tell compelling brand stories and create differentiation, which can increase employee recruitment and retention and allow for company growth.

(PRWEB) March 07, 2013

The firms architects and designers understand that credibility and reputation are built on quality products and services, but a strong corporate brand adds depth and value to a companys offerings. OTJ offers corporate branding and interior and exterior signage capabilities in addition to the architecture and interior design services for its clients. The Sutter Group, a creative marketing agency, points out in its blog that employees are going to want to work for the company that has a brand and workplace that make them feel good, while clients will also appreciate a positive, more personalized image as well.

Effective workspace design addresses the following tips which pose challenges for many of todays organizations:

By integrating a companys branding signage, color scheme, marketing materials and displays into the office design, it creates memories for clients and brings a brand to life, according to the workplace design specialists OTJ Architects. It can also create an exciting internal environment that can boost employee morale by creating an exciting space for staff to go to work each day.

Physical spaces, whether they are corporate headquarters, retail storefronts or conference centers, create rich opportunities for memorable brand experiences, said Lance Jaccard, Partner at OTJ Architects. Architecture is the most powerful way to approach the multidimensional communication with the brand, creating memories that inspire brand trust and loyalty.

OTJ recently experienced an example of how its corporate architectural design strategies have enhanced employee retention and acquisition at the Capital One Innovation Lab in Arlington, VA. This design included custom lighting, finishes, furniture and millwork throughout, including millwork designs of a C and 1 at the reception area to provide a unique entrance identity, homage to corporate identity and integrated seating and informational display.

Since the completion of the Capital One Innovation Lab, the team has said, our recruiting pool of the best and brightest thought leaders in contemporary banking has doubled since our Clarendon Ideation Lab opened two months ago.

OTJ Architects design professionals encourage full client participation to understand brand development and truly design a competitive edge in today's marketplace.

For more information please visit http://www.otj.com/

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Commercial Architects at OTJ Share Tips on how Branding Affects Employee Recruitment and Company Mission