Oscars' Dolby Theatre Unveiled With New Sound System (Photos)

A week before the unveiling of the Dolby Theatre, two 50 ft., 1,400 pound trusses carrying 22 sound speakers each were assembled and flown high over the orchestra seating section of the auditorium as part of the Dolbys most challenging installation ever.

The iconic audio company is bringing its new immersive sound format Atmos to the newly-named Dolby Theatre home of the Academy Awards which was unveiled Monday.

"We continue to be guided by Ray Dolby's commitment to excellence and innovation," said Dolby president and CEO Kevin Yeaman, noting that Dolby will introduce new technologies and experiences in the theatre.At the end of the day this is emotional experience. We were looking for new way to tell stories in new ways and connect with audiences.

A grandstand and red carpet are already positioned in front of the theatre, and a red drape hangs over the soon-to-be-unveiled sign. That ceremony is slated for 6 p.m. Monday evening.

As part of the rebranding, the grand ballroom at the Hollywood & Highland complex that houses the Governors Ball will be renamed the Ray Dolby Ballroom, after Dolby's visionary founder. Also, the theatre's VIP lounge will be named the Dolby lounge.

The Theatre will have its grand opening on June 18 with the premiere of Disney/PixarsBrave,as part of the Los Angeles Film Festival.

STORY: Disney/Pixar 'Brave' Premiere To Mark Grand Opening Of The Dolby Theatre

Highlighting the theatre is Dolby's dazzling new sound format, Atmos, which the company's vp of content services David Gray called a "complete game changer. You can put sound anywhere in space."

Citing 3D and digital cinema advances, he said, "Its time for sound. Mixers and sound designers are looking for way to grab the audience with another dimension and to share their creativity.

"The goal is to tell stories as the artists intended," added Ramzi Haidamus, Dolby's executive vp sales and marketing. "The technology we create is about preserving this intent."

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Oscars' Dolby Theatre Unveiled With New Sound System (Photos)