A new flooring shop is moving into Billings Heights.

Owner Tim Bartholomew has tentatively scheduled this Wednesday to open Billings first Choice Floors store at 2018 Main St., No. 5. He previously operated out of his Billings home for about a year.

Bartholomew said a physical location gives his business credibility. When the 37-year-old Billings man told potential customers he worked from home, they were often skeptical, he said.

Last year, they were a lot more standoffish. Now that we have the physical location, I think people are much more confident in us, Bartholomew said.

Choice Floors is the second flooring company to open in Billings this year. In January, Rimrock Flooring opened at 1440 Central Ave.

Bartholomew learned the floor-installation business when he was a child going on jobs with his father, Mike Bartholomew.

Ive been around since I was sitting on a bucket in his van when I was three years old, he said.

In high school, Bartholomew had learned the business well enough that he could do installations on his own. After graduating Laurel High School in 1996, he studied physics at the University of Vermont but realized he could be successful installing floors close to home.

Bartholomew previously managed Floor Trader and was a broker at Carpet Design in Billings before it was bought out by Tulsa, Okla.-based Choice Floors.

Choice Floors sells carpet, tile, hardwood, vinyl and other flooring in its 1,100-square-foot design center space. Bartholomew said he saves overhead costs by leasing a small space and buying directly from wholesalers.

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Have You Heard: Flooring shop opens in Billings Heights

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A man walks past a Lumber Liquidatorsstore Thursday in Philadelphia. Retailer Lumber Liquidators says it stands by its products and will pay for the safety testing of laminate floors for qualifying customers.

TAMPA | Jacqueline Shabel said the smell hit her "like a ton of bricks."

A chemical odor oozed from 59 boxes of her new Lumber Liquidators laminate flooring last month. It filled her Tampa house and burned her nostrils, and she knew something was wrong.

"It was really, really strong," she said. "Just gnarly."

She opened her windows and waited for the sun to rise before calling the Lutz location where she bought the laminate.

"I spoke to them and they said, Oh yeah, don't worry about it,' kind of insinuating new car smell," she said.

So the California woman went through with the installation the latest addition to her local vacation home's remodel. But it still smelled.

Three days later, 60 Minutes reported the company's Chinese-made laminate flooring had high levels of formaldehyde, a carcinogen, though the company denies the claim.

"I have a 5-year-old son," Shabel said. "It was that horror as a parent."

Shabel isn't alone. An Orlando law firm is seeking class-action status after filing a federal complaint against Lumber Liquidators Friday on behalf of an Orlando couple. The firm, Knopf Bigger, is fielding calls from other concerned consumers.

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Orlando Firm Taking Action Against Lumber Liquidators

TAMPA Jacqueline Shabel said the smell hit her "like a ton of bricks."

A chemical odor oozed from 59 boxes of her new Lumber Liquidators laminate flooring last month. It filled her Tampa house and burned her nostrils, and she knew something was wrong.

"It was really, really strong," she said. "Just gnarly."

She opened her windows and waited for the sun to rise before calling the Lutz location where she bought the laminate.

"I spoke to them and they said, 'Oh yeah, don't worry about it,' kind of insinuating new car smell," she said.

So the California woman went through with the installation the latest addition to her local vacation home's remodel. But it still smelled.

Three days later, 60 Minutes reported the company's Chinese-made laminate flooring had high levels of formaldehyde, a carcinogen, though the company denies the claim.

"I have a 5-year-old son," Shabel said. "It was that horror as a parent."

Shabel isn't alone. An Orlando law firm is seeking class-action status after filing a federal complaint against Lumber Liquidators on Friday on behalf of an Orlando couple. The firm, Knopf Bigger, is fielding calls from other concerned consumers.

"Their kids are playing on it, they have it in their homes," said Andrew Knopf, a firm attorney. "The 60 Minutes piece obviously has been a catalyst for a lot of folks."

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Shares of Lumber Liquidators, America's largest specialty hardwood retailer, jumped on Thursday after the company hosted a call to address concerns about its Chinese-manufactured laminate flooring.

The company didn't take any questions on this call. It said folks could submit questions afterward that would be addressed on another call.

Lumber Liquidators' stock was last trading up about 14% after being halted earlier.

Shares of Lumber Liquidators had collapsed about 36% since a damning "60 Minutes" report aired.

On March 1, a "60 Minutes" investigation found that Lumber Liquidatorsappearedto be selling laminate flooring from China with levels of formaldehyde higher than what is permitted under California law. High levels of formaldehyde have been tied to numerous health concerns.

During the conference call, Lumber Liquidators discussed its forecasts.The one important detail that emerged is that management said sales would have to fall 27% before the trouble starts:

Using our conservative estimate of cash on hand at March 31st, reasonable inventory levels and the low end of our capital expenditures outlook, we believe net sales would have to fall 27.0% below 2014, before we would seek liquidity from either our revolving facility or our asset base. As a further reference, this sales level would be 24.0% below 2013, and even 6.4% below 2012.

"Though our trends are only over a short 9-day period of time and therefore subject to change, we do not currently see evidence that would indicate a sustained drop in net sales as severe as 27% below 2014."

The broadcast has affected the business. Lumber Liquidators said its net sales had fallen 7.5% from the same period last year:

Our total net sales in the 9 days following the broadcast are down approximately 7.5% to the same period in 2014, with comparable store net sales down approximately 12.7%. Our open orders remain higher than last year, currently up 12.6% to $45.9 million, and include approximately $5.3 million, or 11.5%, of laminate orders.

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LUMBER LIQUIDATORS: Sales would have to crash 27% before we would need more cash (LL)

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