Namrata Baruwa Shroffs sprawling bungalow overlooking the ocean nestled in Juhu is a metaphor for her love for all things beautiful, minimal and elegant. Be it the breezily done-up lawn or the exquisitely designed living room where she entertains her guests in style every element reflects her penchant for the dynamism of design. Shroff lives a hectic life but manages to juggle through different spheres without skipping a beat. Shes just finished a playroom, a club and has designed an entire collection for furniture fair called Index which will be held on November 14 this year. It is an Indian equivalent to Milan furniture fare, informs the interior designer.

Design: An extension of aesthetic Namrata was born in a family of architects. Architecture is what I studied and also interior design. I also enjoy studying people. Both my parents being architects, certainly drew me into this endless world. I am their architecture, says she with a smile.

When youre involved with design be it fashion or space it percolates into every sphere. As much as I love fashion, I dont follow fashion. I have always believed that fashion is something you buy but style is something you possess. I dont follow trends, she adds.

When Namrata started designing, she was very rigid about her likeness for minimalism.

However, over the past few years, her taste has evolved and she has nurtured a non-conformist style of design. Broadly speaking, my sense of design ranges from modern to industrial chic. I have also incorporated art deco into my design vocabulary. One always wants to design things which have never been designed before and there are moments of mental block. I think the environment around me gives me design ideas. I think the best time when I get ideas is between four to seven in the morning. I dont usually wake up that early except for the times when Im jetlagged, she says breaking into a peel of laughter.

Compartmentalise Its tricky to juggle work with family responsibility, especially with two kids (aged 5 and 8), she says.

Namrata adds, I think I compartmentalise my life which is the base of making everything.

Typically, my working hours are when the kids are at school and Im always present at home when they are back except for the time when Im travelling. My kids are used to being with me at sites, I read them stories in the car and I teach them myself. I dont conform to the idea of a tuition teacher. I like it because I get to study with them all over again,

Aesthetic sensibilities A desire to change the world is my drive. All the visuals I gather in my mental camera as I travel nourish my aesthetic sensibility, but the thumb rule for me to arrive at is Form Follows Function, she says. She admires the iconic Philippe Starck the most. Besides I love Piero Lisson, Moshe, Karim Rashid, Zaha Hadid, John Louis, Ashiesh Shah, Pronit Nath, Bijoy Jain, Nozer and Aditya Jeswal, she says. Besides her travel trips around the world are also a springboard for inspiration. I live to travel. Of late, Ive been very inspired by Russia and Israel and Paris.

Style to me is Fashion is something which you can buy, but style is what you must possess and this is true for design in every form, whether its fashion, decor, architecture or photography. I like structured fashion and not drawn to much embellishments. My fave Indian designers are Gaurav Gupta , Ramona and Monisha Jaisingh. Internationally I enjoy wearing Chanel, Issey Miyake , Corto Moltedo , Diane Von Furstenburg, she adds.

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Interior designer Namrata Baruwa Shroff speaks about juggling career and work responsibilities effortlessly

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October 16, 2013 Interior designer to retire, close showroom

Anonymous Hendricks County Flyer The Hendricks County Flyer Wed Oct 16, 2013, 02:50 AM EDT

After 40 years in the Avon and Indianapolis business community, Pat Donovan of Donovans Interiors is closing the design showroom and retiring.

Donovans Interiors has received numerous awards and has participated in Home-A-Rama, St. Margarets Guild Decorator Show Houses, and several other showcases.

Donovan has been an active member in the community, both professionally and philanthropically. She is a member of ASID, Kingsway Christian Church, and the Avon Rotary Club. Donovans Interiors has sponsored the Avon Junior Miss contest, various Avon High School activities, and supports the Sheltering Wings auction.

She has written an interior design column for the Hendricks County Icon magazine since April 2008. She also served as an elected representative on the Washington Township Advisory Board.

It has always been my desire to give my clients the best of my expertise to solve their particular design needs, Donovan said. One of my most rewarding efforts was recently designing a little girls bedroom makeover for the Make A Wish Foundation. It was humbling and a true blessing to be involved.

I am grateful to all my clients for allowing me to assist with their design projects and needs. I will miss everyone but I look forward to retiring, traveling and enjoying my family.

Donovan is holding a showroom clearance sale and is selling items at reduced prices.

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African American Interior Designer Launches Do-It-Yourself Online Interior Design Service

Cathleen Williams, founder of House Candy

Houston, TX (October 14, 2013) -- Cathleen Williams is the creator and principal designer of House Candy, a boutique interior design firm located in Houston, TX. She is a cum laude graduate of Howard University with a degree in interior design and a minor in architecture, and she is an Allied Member of ASID (American Society of Interior Designers).

Designing model homes for new home builders has dominated the majority of Williams' work over the past 25 years. She was even once featured in Uptown Magazine after the writer walked into one of her impeccably designed model homes and was told by the sales person that the designer was African American.

Throughout the years of designing models, Williams found that potential homeowners would often walk through her models wanting to know how they could make their own homes just as beautiful. More times than not, many of them were not able to afford her services. She soon realized that there was a segment of the market that was being over looked.

Williams' philosophy has always been that good design should not just be something that is only available to the wealthy, but that everyone deserves to live in a functional and beautiful space, regardless of budget. So she decided to create her very own Online Interior Design Service, a do-it-yourself interior design package, to fill this void.

A customer can consult with her via email and phone to design their rooms. After the design has been finalized they will receive a digital design package with all of the selections for the room, a concept board, a scaled floor plan, a shopping list, and detailed instructions on how to put everything together.

House Candy's virtual design packages are available now and can be ordered by going to http://www.housecandy.net. Their services are available nationwide, and full service residential design services are available for anyone located in the Houston, Texas area.

For information on residential design services, please call 832-865-0649 or visit http://www.housecandy.net.

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