Published: March 28, 2015

By Lisa A. Flam Associated Press

Associated Press

Associated Press

Associated Press

Associated Press

If youre like some people (ahem) who put up window treatments and never give them a second thought, even as dust accumulates, this might just be the season to pay them a little respect.

No need to stress out about adding another task to your spring-cleaning to-do list: You dont have to clean curtains, shades and the windows themselves THAT often. And many times, its not that difficult.

In our experience, the windows and window treatments are something that people avoid cleaning because theyre not entirely sure the best way to do it, says Betsy Goldberg, home director of Real Simple magazine.

Its not hard, she adds. It just takes a little bit of time.

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Jerry Mastrofilippo Jr. opened the Lehigh Valley's first Window Genie this month in Lehigh County.Courtesy photo

The window-cleaning chain Window Genie has arrived in the Lehigh Valley.

After more than a decade working as a technician and field manager for the Sparta, New Jersey, location, Jerry Mastrofilippo Jr. decided to strike out on his own. He opened a Window Genie earlier this month inSalisbury Township.

Mastrofilippo, a Lower Macungie Townshiphusband and father of two, said work-life balance was a big part of his decision to become a franchisee.

"While I had a great boss and enjoyed the job, I felt ready to be my own boss," he said Tuesday. "Since getting married and having kids I wanted to find a way to have my own say in balancing work while still being able to be there for my wife and kids as much as possible."

Right now, Mastrofilippo's Window Genie is a one-man operation, but he plans to hire two employees in the coming months.

Cincinnati-based Window Genie has 210 locations operated by 77 franchise owners in 24 states. Window Genie is expanding and expects to have 100 franchisees by year's end.

"We're a nationally ranked franchise and one of the fastest growing," said Mastrofilippo, noting that all of the company's technicians pass background checks. "We're very excited to be in the area."

In addition to window cleaning, the company provides window tinting, pressure washing and other cleaning services. Window Genie's primarily services residential customers, but also performs services at commercial spaces, Mastrofilippo said.

Precious Petty may be reached at ppetty@express-times.com. Follow her on Twitter @precpetty. Find Lehigh County news on Facebook.

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Window-cleaning franchise run by Lower Macungie man arrives in Lehigh Valley

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