Genesis Expands RV Countertop Presence with Acquisition – RVBusiness – Breaking RV Industry News – RV Business

Genesis Products Inc. has been in the countertop business for a long time among other products but the recent acquisition of the Solid Surface Division of Native Hardwoods raises the bar in that product space for the Goshen, Ind.-based RV supplier.

Genesis, celebrating its 20th year in business, has long been known in the RV industry for its trend-setting interiors using high-performance laminates and lightweight materials and this acquisition bolsters that reputation.

John Wenger

President and CEO Jon Wenger said the company started out producing thermofoil-pressed countertops and moved into solid surface a couple of years ago.

Weve been building that program, Wenger told RVBusiness, so Native is following that continued path to make sure were one of the premier countertop providers to the industry.

Genesis is currently in expansion mode with the construction of Plant 10 at its Goshen campus beginning this past March, where solid surface eventually will become the primary product.

Adding in the Native brings on some more experience. Theyve been doing it for 25 years theyre pretty much the luxury provider in the industry, he said. Just from a product, engineering and manufacturing standpoint it brings that talent and experience into our team and gives us some additional capacity, customer base and product knowledge as well. Its a great add-on as we continue to grow our countertop offerings and products.

For now, the newly-acquired solid surface production will remain at the Native facility in Elkhart, Ind. But equipment and team members will move to the new Plant 10, scheduled for completion around the end of December.

Countertops constitute roughly 10% of Genesis business, Wenger said, so yes, definitely a significant product offering for us.

OEMs are welcoming the move, he added, as Genesis continues to invest in that part of its business.

There hasnt been a ton of choices for great solid surface providers. Its been relatively consolidated, so I think OEMs are happy to have us to continue to expand our offerings, to make sure they have choices, he said.

Wenger characterized the acquisition process as smooth and positive.

Ed (Jim Edmundson) and the team over at Native were awesome. Great guys. We really enjoyed working with them, just a first-rate team over there and a really great experience working with them, he said.

Business overall for Genesis in these post-pandemic times is stable, Wenger said.A lot of those challenges have gone. Its a little bit feast or famine, where obviously things were pretty hectic for the last couple of years, and now as the industry adjusts and normalizes, we are figuring out what the new normal might be.

He said Genesis is adjusting production, just as OEMs and dealers are adjusting their inventory levels and production rates.

But overall, things are steady and were certainly just figuring out what the new normal is going to be, Wenger said.

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Genesis Expands RV Countertop Presence with Acquisition - RVBusiness - Breaking RV Industry News - RV Business