This is the PowerPoint deck that earned an Israeli startup $150m in 100 hours – Haaretz.com

Tipalti, an Israeli payment automation firm, announced on Tuesday that it has raised over $150 million in funding based on an evaluation of $2.05 billion. The companys founder shared with us the pitch deck they used, and helped them raise the funds in just four days.

Chen Amit, the companys founder and CEO, told Haaretzs sister publication TheMarker that he met Henry Ellenbogen from Durable Capital Partners, which led the latest funding round, over a Zoom meeting three weeks ago. After Ellenbogen saw Tipaltis deck, within four days he got back to us with the money - Ive never had such a quick fundraising round.

For the full PowerPoint Presention, click here

According to Amit, he presented the deck to a dozen investors. The investors who moved forward with Tipalti, he says, made specific requests for him to elaborate on some of the details provided. For example, some wanted to know more about their sales and marketing plans, while others wanted to meet the R&D team, Chen says.

This is our fifth fundraising round, Chen explains. During the last two rounds, the deck was a lot more numbers driven, because the numbers tell the whole story and theres no need to embellish. I present the growth in our revenues, the organic growth with our existing clients, our rate of retention, the state of our competitors and the state of the market - too many words could only do harm.

However, for this deck, Chen used what he calls a shock and awe strategy. The goal was to win the fight with one knock-out punch. I tried to get our entire message across in the first slide, to knock them off their chairs from the beginning - and only then delve into the actual numbers to underscore our story and help build confidence in it.

This is especially true during this period, in which all presentations are done via Zoom and you need people to stay with you throughout the entire duration of the presentation, he said.

The current round of funding also included Greenoaks Capital as well its existing investor 01 Advisors, which belongs to former Twitter CEO Dick Costolo. Amit says all of the capital raised will go directly to the companys coffers - with no secondary sale. It brings the overall investment in the company to $265 million, with another $23 in debt.

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This is the PowerPoint deck that earned an Israeli startup $150m in 100 hours - Haaretz.com