Home Security Store Releases Its First Online Commercial Featuring Remote Surveillance For the Home

Ecommerce retailer Home Security Store launches an online commercial featuring remote surveillance products sold through its online store. As the commercials director, Jared Nelson says, you can watch what happens when a young girls mom and dad go out for a date, leaving an irresponsible babysitter behind.

Riverside, California (PRWEB) November 13, 2012

As director Jared Nelson explains, The commercial centers around the Johnson's, their home, the family babysitter, and their 5-year old daughter, Coco. With the latest home surveillance technology from Home Security Store, the Johnson's are able to remotely monitor their household through surveillance footage viewable on their smartphones, tablets, laptops, and desktops. Such is precisely what they decide to do one night while away on a date. Using a smartphone to tune into their homes interior, the couple discovers that their babysitter has fallen asleep with headphones on and has left young Coco to entertain herself, explains Nelson.

What the Johnsons thought was going to be a relaxing date night quickly turns into a nightmare. The two are mortified as they peer into their home surveillance system and witness Coco climbing on countertops, turning on the oven and even going outside alone at night as the sleeping sitter is completely oblivious to Cocos actions or to the Johnsons trying to reach her by phone. Their romantic dinner rapidly descends into chaos as the two panicked parents race against time to get to their daughter. While the commercials main message is that Cocos parents are able to keep an eye on her even while they are away. A second message is that they are also able to determine the babysitters real-time job performance by remotely using a variety of different wireless devices.

Recent news reports highlighting abuse at the hands of a sitter or a nanny make Home Security Stores commercial quite timely. Viewers are able to see, firsthand, how simple, yet useful, home surveillance can actually be. The commercial shows the Johnsons watching events unfold via a smarthphone and a tablet from the restaurant, as well as from the road as they head home with an eye on Coco the entire time.

"If you've seen the film Paranormal Activity 2, 90% of the movie is actually depicted through the lens of a home security system. I took that inspiration and decided to shoot what happens in real-time instead of recovered footage because it translates well with the speed of today's life and technology," says Nelson who learned the trade of filmmaking at UC Riverside while working with Cinematographer Kevin Holder. Having previously teamed up to work together on the short film, "Paint Me An Expression", which won the Boise State Film Festival and was a semifinalist for the Student Academy Awards in 2012, Blanco adds that Holder and Nelson work well together.

With regards to working with the commercials young star, 5-year old Coco, Nelson shares, "Coco is the most precious thing that I've ever seen. She's so full of energy and fun. I hope she never grows up. Working with a 5-year old with no acting experience was very tough-- the shyness along with time constraints; but once we convinced her that the shoot was supposed to be fun and play time, she got comfortable", said Nelson.

The director adds, "I just can't be thankful enough to everybody at Home Security Store who trusted me to get the job done. Handing off a budget and creative control to someone can't be easy, but I'm glad we are collectively satisfied with how well the commercial reflects the company. Although it is an advertisement, all film is to be enjoyed in some way, and I hope our customers feel the same way when they engage with it."

The commercial can be seen online as a pre-roll to industry-related videos and can also be seen on Home Security Store's YouTube channel.

About Home Security Store, Inc.

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Home Security Store Releases Its First Online Commercial Featuring Remote Surveillance For the Home