Indoor Location-Based Services To Be the Next Multi-Billion Dollar Market Created by Smartphones

FARMINGTON, Conn., May 23, 2012 /PRNewswire-iReach/ -- Global Information Inc. is pleased to announce two significant new reports on Indoor Positioning, and its impact on Location-based Services:

Indoor Positioning: Mapping, Technology & ServicesGPS-based LBS (Location-Based Services) face a significant hurdle: 90% of people's time is spent indoors. As such, Indoor positioning offers significant potential for the LBS market.

While GPS remains the technology of choice for many of the outdoor location-based services, there are a number of technologies vying to become the solution of choice indoors, from Wi-Fi or Bluetooth, to 'terrestrial' GPS, and acoustic or lighting-based solutions. A new Indoor Positioning: Mapping, Technology & Services market research report looks at each of the components of the indoor positioning ecosystem, including the market for indoor mapping, the technologies proposed and currently available, and the location-based services that can be offered.

Indoor maps are a prerequisite for providing context to the positioning offered by the various solutions mentioned above. This study analyzes this section of the ecosystem, providing an estimate of the number of maps available in 2011, and forecasting growth through to 2020, as well as providing market share information of the leading map suppliers.

This study also discusses the current abilities of various technologies proposed for use as part of a location system, before analyzing the positive and negative attributes associated with each one. Further to this, existing and forecast penetration of these technologies in smartphones and tablet PCs is provided from 2011 to 2016, along with data on notebooks.

An Executive Summary for this report and a free sample of the full document are available at http://www.giiresearch.com/report/iz241107-indoor-positioning-mapping-technology-services.html

Indoor Location Positioning: Research Pipelines, Start-ups and PredictionsIn a related report, Grizzly Analytics gives an up-to-date analysis and comprehensive overview of the state of the market for indoor location positioning R&D. Research activity at the major mobile companies including Google, Microsoft, Samsung, Apple, Nokia, RIM, Cisco, Qualcomm, Broadcom, STMicroElectronics, Sony Ericsson & others is discussed. Also examined are more than thirty start-up companies that are actively bringing indoor location services to market.

A summary for this report and a free sample of the full document are available at http://www.giiresearch.com/report/griz241082-indoor-location-positioning-research-pipelines.html

Location-Based Advertising and MarketingLocation-sensitivity releases the full potential of the mobile channel. Targeting by location in combination with other contextual and behavioural segmentation greatly enhances the relevance and the effectiveness of mobile advertising. In their new Location-Based Advertising and Marketing research report, Berg Insight estimates that the total global value of the real-time mobile LBA market was 192 million in 2011, representing 5.0 percent of the total mobile ad spend. Growing at a compound annual growth rate of 90.9 percent, the real-time LBA market is forecasted to be worth 4.9 billion in 2016, corresponding to 28.3 percent of all mobile advertising and marketing. Key drivers for LBA include the growing attach rates of location technologies in handsets, as well as the increasing consumer acceptance of LBS in general.

Location is only one of many components in successful targeting, and marketers must also strive to leverage other contextual and behavioural information. High-precision real-time geotargeting is today sparsely used, and rightly so as most campaigns do not require targeting with an accuracy of a few meters. Hyper-local campaigns are nevertheless becoming more common. C. Berg Insight anticipates that geotargeting gradually will become ubiquitous and available across the entire mobile channel.

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Indoor Location-Based Services To Be the Next Multi-Billion Dollar Market Created by Smartphones