CEDIA Expo Virtual Preview: Samsung Reinvents the TV with The Frame Product Line – CEPRO – CEPro

Samsung is a large, global electronics company that is known for its televisions, soundbars and smart devices. Through the launch of its Frame series of television products, the company is building a following within the home design community and integrators stand to benefit by the companys growing appeal.

James Mayo, director of custom install/channel strategy at Samsung Electronics America, states that over the past several years the company has worked hard to balance the traditional elements of television product development, with the needs of the interior design community.

Headlining Samsungs effort to bridge the differences between the electronics industry and interior design community has been the companys hugely successful The Frame line of products.

Available in a growing selection of screen sizes, The Frame line of products were developed to integrate into home spaces without looking like a traditional television.

The Frame line of products are capable of displaying fine works of art through the use of Samsungs QLED display technologies, and proprietary Art Mode technology, which provides homeowners a choice of more than 1,200 works of art to show at their convenience.

When Samsung first came out with The Frame, it was received so well, we had 55-inch screen sizes; a couple of main screen sizes.We quickly found out that the demand is far and exceeding just like a typical television, people want it in different screen sizes for different purposes, comments Mayo.

We went all the way up to 75 [inches] this year, which has been received really well; 55, 65 were always our best-selling screen sizes. So, we are testing it up higher and the 75 [inch model] has been received really well.

Not only does Samsung now offer the 75-inch screen size model, but it also went the other way, by introducing a 32-inch screen size. Mayo notes the smaller screen size enables homeowners to place their The Frame TVs in locations such as kitchens and smaller bedrooms.

In addition to the research and develop (R&D) efforts the company has put into The Frame series of products, Mayo stresses that Samsung is also supporting the merger of home electronics into interior design spaces, by opening up design centers across the U.S.

When we talk to designers one of the things, we that we find is that designers I think are kind of hardwired to avoid technology a little bit. That is one of the things that we are trying to warm up in the design community, he says.

Weve opened up four different design centers. One in Irvine, Calif., one in Washington D.C., one in Ridgefield Park, N.J., at our headquarter office, but the newest one we built is down in the Dallas Market Center in Dallas, Texas. And we have in there a Samsung Experience by the Dallas Market Center. What we are doing down there is really bringing designers; we built it right in where the designers are use, to working out of every day. What we are trying to do is to get them to come see the rooms, we have Frames set up in there, all of our technologies are set up in there. The designer can come in and show how it becomes a seamless part of their design.

Mayo adds that initially when Samsung designed the Frame line of products the company envisioned the products as secondary TVs within a home, but they were surprised to learn that because of the visual elements the products delivered, homeowners were using the TVs as their primary displays.

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CEDIA Expo Virtual Preview: Samsung Reinvents the TV with The Frame Product Line - CEPRO - CEPro