Agencies in S'pore remove ads likening maids to goods

Samantha Boh

The Straits Times

Publication Date : 11-09-2014

"Fast delivery". "$1 maids".

Advertisements likening maids to goods are no longer seen at Katong Shopping Centre and Bukit Timah Shopping Centre, two months after the Ministry of Manpower (MOM) warned against insensitive ads.

Such demeaning banners and signs have been removed, while notices showing "maid fees" have been covered up at the two centres, which house about a dozen maid agencies each.

Also absent were rows of maids usually seen seated outside the agencies, a practice which MOM had deemed "unacceptable".

Bernard Ryan, operations director of Maids & Manpower Agency, used to have his agency fees and the biodata of maids displayed on his shop window but has since removed them.

Maid agents told The Straits Times MOM officers had visited a few times over the last month to ensure they follow the guidelines.

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Agencies in S'pore remove ads likening maids to goods