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For 100 years or more, architects have relied on the massive catalog sitting on their desk to find the right products to use in their projects this brand of glass, or that brand of toilet. That catalog had a monopoly on the market for a century, but with the birth of the internet, that catalog never made the transition over to digital.
But a site that launched back in 2009 as a platform for architects to publish their work, Architizer, is relaunching tomorrow to finally fill the void it left.
Architizer is a two-sided platform that lets architects upload their work in order to get more potential clients as well as professional feedback from their peers. Meanwhile, brands can pay a subscription to connect their own product pages to Architizer projects in which their products were used.
It looks a little like this:
Architects upload their work in any format they like, from a PDF to a picture of a napkin covered in scribbles. Architizers curatorial team then deciphers that project, beautifies it, and publishes the project on the firms own Architizer firm page.
Within the project, other architects can comment and view all the materials used in the building, from the fixtures to the window systems and more.
Then, brands who had products used in that building can connect with that project. So lets say the building used Kohler toilets, for example. Within the project page, Kohler would be listed as the plumbing provider, and that would automatically be hyperlinked to the Kohler product page on Architizer.
Architizer is free to use for architects and firms, while brands pay a subscription fee of anywhere between $95/month and $595/month for Architizer to hyperlink every mention of that brand on the site.
Architizer launched back in 2009 as a self-publishing platform for architects who wanted a digital portfolio. Though the two sites were inherently different (one is an editorial curated blog and the other is a self-publishing platform), ArchDaily stuck out as the greatest competitor to Architizer at the time.
See, ArchDaily receives tips from architects who send in their work, and then features those projects in an editorial blog-style web site. Though Architizers content was all self-published by architects, Architizer had an editorial team that packaged and featured the top projects for browsing on the site.
Original post:
Architizer Relaunches To Connect Architects With Other Architects, And Brands, And Clients Too!
Atlantic Media has lost one of the chief architects of its digital reinvention, as president Justin Smith has accepted a new job running Bloombergs media group, according to a report in the New York Times that was later confirmed by the magazine and by Smith. The Atlantic executive was hired in 2007 by Atlantic owner David Bradley and is widely credited with helping to reverse the financial fortunes of the once struggling 156-year-old publication by expanding aggressively on the web and launching a number of new ventures.
In a letter to Atlantic staff, Bradley paid tribute to Smiths contribution to the magazine, saying he and the team that he assembled accomplished a reversal of fortune for a magazine in a 60-year decline [and] a doubling of revenues as well as a return to profitability, the launch of new properties including Atlantic Cities, AtlanticWire and Quartz, a growing events business and 25 million monthly Atlantic readers and visitors. Said Bradley:
Justins beliefs were fierce: That the revolution underway in media is more radical than we the industry appreciate. That the contest between legacy and insurgent players is mortal, with advantage to the insurgents. That surviving legacy properties will have had to learn the disciplines of the insurgents and that they can.
Smith, a former head of corporate strategy for The Economist and a co-founder of Breaking Media a group of sites including Above The Law and Fashionista will take over as CEO of Bloomberg Media Group from Andrew Lack, who becomes chairman, and will report to Daniel Doctoroff, Bloombergs chief executive. Doctoroff told the New York Times: We know that every part of media is being disrupted by technology, and we need someone who understands that.
The announcement of Smiths departure from Atlantic Media also brought tributes from a number of media-industry observers, including Googles Eric Schmidt, who told the New York Times:
How many people have really managed to be successful in digital media? Everyone has tried and few have been successful. Justin is one of them. He is moving very fast, but this is the next logical step. Its a serious gain for Bloomberg.
In addition to launching new digital ventures, The Atlantic has also been one of the most prominent proponents of sponsored content as an alternative to traditional advertising a move that got the magazine into hot water when it ran a widely-criticized feature on Scientology. Smith talked about this and other monetization strategies during a panel about monetization alternatives at our paidContent Live conference in April, which is embedded below.
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Atlantic Media loses one of its digital architects as president Justin Smith joins Bloomberg
