Home Builder Developer - Interior Renovation and Design

Chicago, Illinois (PRWEB) October 14, 2014

Florock Polymer Flooring, manufactured by Crawford Laboratories, Inc., Chicago, is pleased to welcome Jose Ibarra as Business Development Manager for the State of California, key areas within Mexico, and parts of Central and South America. Ibarra joins Florock after 14 years as a consultative sales representative for competitor Crown Polymers, LLC. With his wealth of technical experience, thorough understanding of the industry, and record of success, Ibarra is exceptionally well-prepared to expand Florocks market share in the region.

The innovative Florock line includes seamless, fluid-applied flooring systems for nearly every commercial, industrial and institutional application, including antimicrobial, USDA-compliant, low odor and quick-curing products, as well as moisture-tolerant, thermal shock resistant and chemical -resistant floors. High performance decorative products, such as the recently-launched Florotallic Faux Stain Metallic System, known for its exceptional beauty and impressive durability, are continually being developed in the companys R&D laboratory in response to market needs and design trends.

In addition to one of the most complete commercial resinous flooring lines available, Jose Ibarra can now offer customers fast shipping, convenient local pick-ups and regional training workshops, thanks to Florocks California warehouse and office. Bilingual, he is able to provide consultative services to both English and Spanish-speaking contractors, architects and facility managers. When asked about his decision, Ibarra replied, I made the move, because Florock offered a company with a solid foundation, where I could build a career and continue to provide the best service in the market to meet my clients needs. Its like a breath of fresh air to know that I have all the resources I need to work with confidence. Every one of my clients and colleagues will benefit from my new position with Florock.

David Schmetterer, Florock President, said, Jose is a true professional with the knowledge, skills and connections it takes to grow the territory. Hes made a very positive impression on me and my staff -- he fits in perfectly with our company culture of innovation, integrity and exceptional service. Were very excited to have Jose onboard and look forward to supporting him as he takes on his new role. Jose is committed to our goal of being the flooring leader in the region and to providing optimal flooring solutions to our clients. Theres no doubt he will succeed in both.

Experienced Florock Representatives are locally available nationwide. Call 1-800-FLOROCK (1-800-356-7625) to find one near you. ____________________________________________________________________________ ABOUT FLOROCK, MANUFACTURED IN THE U.S.A. BY CRAWFORD LABORATORIES, INC. -- Serving facilities nationwide, Crawford Laboratories, Inc., is a respected leader in the manufacture, research and development, and installation of solutions-oriented concrete floor coatings and toppings. Independently owned for over 60 years and located in Chicago, Illinois, Crawford Laboratories was founded on the principles of cutting-edge technology, innovation and impeccable integrity. Please visit http://www.florock.net for more information.

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Florock Welcomes New Business Development Manager for State of California

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Trends Contemporary art Fairs United Kingdom From rainbow carpets to nail bars, dealers are finding new ways to stand out from the crowd

By Melanie Gerlis and Julia Halperin. From Frieze daily edition Published online: 15 October 2014

Visitors to Frieze London this year are greeted by a childrens playground, a red forest and a nuclear bomb sheltera far cry from the typically pristine white booths. The standscourtesy of Carsten Hller at Gagosian Gallery (FL, C3; FM, C2), Angus Fairhurst at Sadie Coles HQ (FL, D2) and Michael Smith at Dan Gunn (FL, G27)show the adventurous ways in which galleries are showing their wares. Even White Cube (FL, D4) is not quite a white cube, having painted its walls grey.

Other dealers with a creative spirit include Anton Kern (FL, E3), who has carved two diamond-shaped holes in his empty grey walls. These encourage visitors to peek at three sculptures made this year by Mark Grotjahn (one sold yesterday for $500,000) and a collection of mid-20th-century beaded Tabwa masks (seven sold for between $9,000 and $40,000). Esther Schippers stand (FL, C12) is enlivened by cherry-blossom wallpaper made by Thomas Demand (45,000; one of an edition of three sold yesterday), while Lisson Gallery has a rainbow gradient carpet (made in 2014, priced at $115,000) courtesy of Cory Arcangel, who has also made clothes for his dealers to wear (FL, B5; FM, E7).

Some booths are doing their best not to be booths at all. At Hauser & Wirth (FL, D6; FM, B5), the artist Mark Wallinger has recreated Sigmund Freuds study, while the Venezuelan artist Sol Calero has transformed Laura Bartletts stand (FL, H3) into an internet cafe (Ciber Caf, 2014, priced at 90,000).

Its a tactic that makes Frieze Londonwhich has also had a welcome revamplook sharper, and acts as an antidote to fair fatigue. This keeps the viewers experience fresh; and lets face it, its hard to keep asking your artists to produce for each fair, says the New York-based art adviser Wendy Cromwell. It also boosts morale for the bigger dealers, like Hauser & Wirth, which exhibits at nine fairs a year. Its a breath of fresh air and has been a huge amount of fun, says Neil Wenman, a senior director of the gallery. Its sales yesterday included one of the stands centrepieces, Rashid Johnsons Untitled (daybed 5), 2012, for $90,000.

There are, however, generally fewer works on the more curated stands, so it can be commercially riskyand bespoke carpets, wooden floors and stage lighting do not come cheap. Christoph Gerozissis of Anton Kern says that the tweaks he made to his booth added around 20% to the cost, which can already run into six figures.

This option is not available to all. Cromwell says: Large-franchise galleries can afford to break the mould and take the risk. Smaller galleries that are selected for Friezes Focus section on the back of one project cannot afford not to. But those in the middle tier have to rely on the tried-and-tested format, which lends itself to more immediate results. They cant afford to invest in a booth without selling, says the Brussels-based collector Alain Servais.

The risks seem less dramatic now that the way in which people buy art has changed. Fewer buyers pluck works straight off the walls, with dealers backrooms and iPads increasingly serving as selling platforms. I dont feel I am missing out on anything; I ask the dealer if there is anything [else] to show me, says the Miami-based collector Martin Margulies. And much of the choosing happens outside the fairs. I have never bought at a fair before, says the art adviser Constanze Kubern. I do all my buying before or after.

Selling the brand

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Galleries go beyond the white cube

Clairton resident and business owner Miriam Maletta wants to stop a potential rat problem before it gets out of hand again.

Maletta, who lives above Miriam's Beauty Salon in the 500 block of St. Clair Avenue, has had a rat-free home and business for two years.

I've been plagued with rat problems, she told council Tuesday, describing the rodent battle she and her neighbors fought for 15 years. The (Allegheny County) Health Department has been out to help me, and I've done my own baiting over the years. I've had them everywhere.

Maletta described scenarios that made residents and council members cringe grazing her foot along a rodent that she assumed was a fuzzy slipper or finding more than 40 carcasses in a crawl space below her basement closet after an expensive remodeling job.

Those memories returned when she saw a rat scurry past her yard earlier this month.

What can the city do? she asked. It's fall and these rats are looking for a place to go for the winter.

Clairton officials said the city is no longer permitted to bait for rodents and advised Maletta to contact the health department as soon as possible. In the meantime, code enforcement officer George Glagola will inspect the neighborhood for bird feeders, animal feces and garbage that may be attracting a new population of rats.

Rats only show up where there's food. They're not sociable, city manager Howard Bednar said. We're going to have to look at the whole neighborhood. If you clean up your little area, they'll just move on.

Mayor Rich Lattanzi said he experienced a similar problem in recent years because neighbors were putting their dog's feces in a trash can without a lid.

Maletta said she wanted city officials to be aware of the problem before it worsens. She said she plans to contact the health department and reapply peppermint oil as a natural repellent around her home.

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Clairton officials hope to stop potential rat problem

If you have your heart set on traveling to Washington to watch President Obama flip the switch on the National Christmas Tree, you'll need tickets, even if you want to stand. The lottery for 17,000 free tickets to the Dec. 4 lighting starts Friday.

Don't confuse this tree with the indoor White House Christmas tree; the U.S. Capitol's Christmas tree, which comes from a national forest and is transported many miles; or the nation's Christmas Tree, known to many as the General Grant Tree in Sequoia National Park.

The Dec. 4 tree-lighting has been a presidential tradition since 1923, though the actual tree has changed over time. The tall Colorado blue spruce on the Ellipse near the White House makes its official 2014 holiday debut with decorations that include thousands of LED lights and ornaments.

The same species was planted in 1978 after previous trees failed to thrive, the event's website says. It flourished until 2011 when a powerful storm with high winds blew it over. A replacement lasted a year, prompting the National Park Service to plant yet another blue spruce last year.

New blue spruce tree in place, the president and his family will be joined by performers (Mariah Carey and Aretha Franklin appeared last year) though no names have yet been announced.

The lottery starts at 7 a.m. PDT Friday and ends at 7 a.m. Monday. Enter by clicking "ticket lottery" online (it won't be live until Friday) or by calling (877) 444-6777. Three thousand seat tickets and 14,000 standing room tickets will be given away. Winners will be notified by email starting Nov. 3.

Info: National Christmas Tree Lighting

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Lottery for tickets to National Christmas Tree lighting opens Friday

Anyone following the architectural profession at the turn of the millennium might be forgiven for thinking that it was all about splashy icons: Frank Gehry's undulating titanium sails in Bilbao and Los Angeles, Norman Foster's naughty-lookingGherkin in London, and Skidmore, Owings & Merrill's super-tall Burj Khalifa,known for being ... super-tall.

But as some were rushing to plant icons all over the planet, a generation of architects and planners in Latin America were focused on other issues: affordable housing, transportation infrastructure, zoning issues, the creation of public amenities, cross-border relations issues that don't necessarily make for sexy buildings, but that are key to creating cities that function well.

British architecture writer Justin McGuirk tracks the phenomenon in his new book, "Radical Cities: Across Latin America in Search of a New Architecture"(Verso; $29.95), which he will present at the MAK Center for Art & Architecturein West Hollywood Friday evening.

Why Latin America?

"The continent has a history of testing radical ideas about architecture," McGuirk says. "We keep hearing that the world is more than 50% urban and that there is this huge shift of human civilization to cities. But Latin America experienced a massive explosion in its urban population long before China, India and Africa. ... Many countries in Latin America are 80% urban. They've been throughthis process. Therefore, there must be lessons."

"Radical Cities" looks for these lessons all over the continent, from the slums of Rio de Janeiro to a small canyon along the U.S.-Mexico border, tracking publicly minded architectural and planning projects from the 1960s to the present.

This includes the PREVI project in Lima short for Proyecto Experimental de Vivienda which brought together some of the world's leading architects to create housing solutions flexible enough to be expanded over time (making for some pretty terrific vernacular architecture). But it also includes a case study of the city of Medellin in Colombia, which shows the ways in which architects can collaborate with broader coalitions of politicians and community organizations to help bring together a deeply divided city with strategically placed parks and well-designed libraries.

McGuirk's highly conversational book, blessedly free of architecture-speak, also reflects on the way in which some of today's architects have found ways of working within the informal sector slums, some would say for projects that can bring renewal without requiring the razing of entire communities. This might include surgical additions to a community: a gondola system to get residents up a Caracas hillside or a small block of housing in the Chilean city of Iquique, which provides a basic structure that residents complete on their own.

"One of the lessons of the book is that housing is often not the problem," explains McGuirk. "People can build themselves houses, but they can't build a transport network or a sewage system. This is where I see architects playing a key role. They become the strategic planners that connect the bottom-up impulses of communities with the public resources and strategic planning that sits in the hands of the government."

These "activist architects," as McGuirk calls them figures such as Alejandro Aravena in Chile, the firm Urban-Think Tank of Venezuela and Teddy Cruz in San Diego operate quite differently from designers who go from commission to commission.

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'Radical Cities': 3 lessons from Latin America's activist architects