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Pizza chain Eagle Boys cut its media spend in half for its latest digital campaign, yet saw improved results after adopting a more targeted approach, according to its retail general manager.

Nick Vincent said the company learned a lot from its first Mad Minutes campaign which offered cut price pizzas during a limited time each day for two weeks and drastically reduced its media spending in the second wave of the digital push.

The savings came after Eagle Boys scrutinised where its online traffic was coming from and directed its budget to those areas.

The first Mad Minutes campaign was a test and we did quite a hefty digital advertising campaign. But we learned a lot and in the second push we became more efficient in our media buy, Vincent said. We became more targeted and as a result spent half what we did in the first campaign and achieved better results.

He declined to reveal the cost of its media.

The fast food chain said visits to its website climbed more than 50 per cent during the fortnight with almost four in 10 of those first time customers.

A third digital push will run next month with social at its core. Vincent declined to reveal further details but said it would not be another Mad Minutes campaign although he confirmed that will return in the future.

While Eagle Boys will still use traditional channels in its marketing mix, including bits and pieces of TV, Vincent said it was increasingly turning to digital advertising.

Around one third of its marketing budget is now directed online, double that of three years ago, he said.

Steve Jones

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Targeted digital approach sees Eagle Boys halve its media spend but achieve better results

Better than Pinterest: Interior decorator Thomas Lavin and the Blake House showroom at the Laguna Design Center have merged to become Thomas Lavin at Blake House. The new combined space, open to the public, was launched with a party hosted by Elle Dcor on Sept. 16. Covetable new lines on offer include Bright and Altura furniture, Marian Jamieson lighting and Liberty of London and Anichini fabrics, along with the introduction of Christian Liaigre, Jiun Ho, Fuse, Magni Home, McEwen, Link Outdoor and Tuell & Reynolds, among others. Information: thomaslavin.com.

Social capitalism for a cause: If you like the retail activism method used by brands like TOMS, stop by a group warehouse sale from 9 a.m. to 5 p.m. Saturday and 9 a.m. to 5 p.m. Sunday to save up to 80% on clothing and accessories from local brands like Krochet Kids, Vestal, 31 Bits, Almond Surfboards, 31 Bits, Insight and Deus. The cause-conscious labels will converge at Krochet Kids HQ, 1630 Superior Ave., Unit C, Costa Mesa. Information: krochetkids.org.

Develop fashion confidence: Celebrity stylist Rebecca Pennington has opened a new designer resale boutique and styling studio, Violette Studios, at Old World Village, 7561 Center Ave., Suite 51A, Huntington Beach. In addition to offering deals on top labels, the venture plans to offer weekly and monthly events to help people of all ages learn to dress for their lifestyle. Stop by the grand opening at 11 a.m. Saturday to learn more and enjoy music, food, door prizes and shopping. Information: violettestudios.com.

Study buddies: The Newport Beach Public Library will host a free SAT Practice Test from 10 a.m. to 2 p.m. Saturday at its Central Library Friends Room. Students of any age may participate; results will be emailed within two weeks. Register soon at newportbeachlibrary.org since space is limited. Registration is required. The test will take about four hours; bring a calculator.

Wine and dine: The new Hyatt Regency Huntington Beach Resort & Spa signature restaurant Watertable, 21500 Pacific Coast Hwy., will begin a series of monthly wine dinners at 6 p.m. Sept. 30, when it welcomes Napa Valley's famed Heitz Wine Cellars to pair its bottles with dishes including Yellowtail Hamachi Crudo, Organic Beet Tartar, Maple Leaf Farms Duck Breast, Espresso Rubbed Short Rib and Fall Harvest Black Mission Fig Tart. Future dinners will be Oct. 30 and Nov. 12. The dinners will be $95 to $135 per person, plus tax and gratuity. RSVP at (714) 845-4893.

Autumn bounty: Join chef Pascal Olhats and special guests Anne and Dan Manassero from Manassero Farms at 5:30 p.m. Sept. 25 at the Sherman Library and Gardens, 2647 E. Coast Hwy., Corona del Mar, to learn about growing vegetables and enjoy a cooking demonstration and French countryside feast by the chef. The monthly interactive dinners are limited to 50 guests, and the cost is $50 to $60 per person. Information and reservations: (949) 673-0033.

Have a hot sale tip, or know about a new local business that you think deserves a little attention? Contact CANDICE BAKER at candicebaker@gmail.com.

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Retail Therapy: A merger by Design

One of Purdues newest additions to campus will be dedicated on Friday.

The nations demand for more engineering is being met with the new Seng-Liang Wang Hall. The building is based on an innovative public/private partnership.

Purdue and the Purdue Research Foundation will dedicate the new $38.9 million hall. The four-story, 147,000-square-foot building is located on Northwestern Avenue across from the Purdue Mall and next to the Northwestern parking garage.

The Purdue Research Foundation is leasing space to the University and private businesses within the building, a cost-effective partnership.

This public/private mix is a first for Purdue and it proved a great success, President Mitch Daniels said. Purdue Research Foundations approach saved millions on construction and created a revenue stream to support Wang Hall. It is a formula that we plan to use again for other new construction on Purdues campus.

None of this would have been possible, however, without the dedication and financial support of our Purdue alumni. We especially thank Patrick Wang and his wife, Lucy, for their gift of $5 million to name the building in honor of his father, Seng-Liang Wang.

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Campus building dedication on Friday

Laminate Install Cost Glendale 818-239-3086| Laminate Installation Price 818-239-3086
https://www.youtube.com/watch?v=8TPdyE9jUUQ How to Find out the Cost of Laminate Flooring. Today #39;s laminate floors come in a wide range of styles and colors. Laminate is available in a...

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Laminate Install Cost Glendale 818-239-3086| Laminate Installation Price 818-239-3086 - Video

Conshohocken, PA (PRWEB) September 18, 2014

Philadelphia Floor Store (PFS), the nations leading hardwood flooring distributor, recently added a new video to its how-to series. This step-by-step guide to installing an exotic, plank, click, floating, prefinished hardwood floor offers solutions for common problems such as hollow sounds, bounce, and climate control changes.

Products featured in the how-to video include the Powenail 2000, Boen Engineered Plank Hardwood Flooring, and FloorMuffler Flooring Underlayment.

Time-lapse video captures these hardwood flooring products in action and demonstrates how Boens thick engineered plank flooring combined with an upgraded FloorMuffler underlayment greatly reduces the hollow effect and provides the look, feel and sound of a hardwood floor that is attached to a subfloor. Watch the video.

According to Mike Glavin, PFS owner and founder, We want to help contractors solve for problems, and the Boen exotic, prefinished, engineered flooring featured in the video performs great in areas where climate control is a concern. Additionally, the installation process and products used in the video help to eliminate sound and bounce issues, allowing for smooth and easy install in less than 5 hours saving contractors time and money.

Philly Floor offers numerous video formats, from how-to guides and product spotlights, to event highlights and promotional features geared toward educating and informing hardwood floor contractors. The companys complete video library can be found on their YouTube Channel and also on the Videos section of their website.

About PFS PFS is a leading provider of unfinished and prefinished hardwood flooring and accessories including stains, finishes, abrasives, flooring tools, and sanding equipment. Family owned and operated, PFS has been serving hardwood flooring contractors for more than 20 years and provides the expertise needed to install and maintain hardwood floors. The company offers all the top name manufactures including, Aacer, Century, Norton, Lagler, 3M, Clarke, Bona, Basic, Primatech, Bostick, and more. The companys in-house resources include a top-ranked Machine Repair Center, Rental Center, In-house Chemist, and Gym Floor and Wood Floor Consultants. PFS educates customers via personalized service, online training materials, videos, and free events. Visit the PFS showroom in Conshohocken, PA or shop online at phillyfloor.com.

For product information and training videos, visit the companys YouTube channel or Blog. Visit Philly Floor on Facebook or follow the company on Twitter at @PhillyFloor. For media inquiries, contact Caran Baxter at caran.baxter.phillyfloor.com or call 610-940-5757.

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Philadelphia Floor Store Adds New Hardwood Flooring Installation Video to their How-To Series

Transformation of Porirua City Centre Begins

A green carpet of astro-turf is to be rolled out under the canopies in the first stage of a city centre makeover.

It will set the scene for a makeover day on October 4 that will see community volunteers create a new area where shoppers and workers can gather and relax. The work will include the installation of three funky seats, colourful tables, chairs and beanbags and a portable stage in the space between the I-site and the carpark.

Im thrilled to see this transformation beginning. Its all about making our city centre more appealing and vibrant, and encouraging people to stay and relax, says Porirua Deputy Mayor Ana Coffey.

This is the beginning of a gradual change that we believe will alter the way people use this area. We are encouraging businesses to be involved by putting out chairs and tables where appropriate and Council will be working to make it easy for them to get approval.

Cr Coffey is a member of the community volunteer makeover team that was formed

following the Reclaim the Canopies placemaking workshop lead by international urbanist David Engwicht in May this year.

In the first stage of work, the 300sqm of turf will be laid over several days from Monday, September 29 and during that time the area will be fenced.

On October 4, the community makeover team will move in to install three large wooden seats with two sides that will allow people to lounge on one side or sit upright on the other. A portable stage will be set up on the edge of the astro turf (near the alleyway to Ferry Place).

It can be used for a variety of events or simply serve as another seating area when not in use.

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Transformation of Porirua City Centre Begins

Welcome to S & G Carpets - service you can trust!

Family owned and run since 1948, S & G Carpets offers a first rate service, ensuring you get the best advice and installation, resulting in a finished result that you will be delighted with.

With a large stockholding, plus a huge range of patterns and designs available quickly to order, S&G can provide you with a reliable, prompt supply and installation service. We source only from established suppliers and our fitters all have many years experience in the industry with carpet, wood and vinyl product experience.

Each member of our team of experienced fully-trained fitters is a specialist in the installation of a particular type of floor covering. This ensures that you always receive a high level of expertise from start to finish according to which product you invest in. For further details just call us on 01805 623112 and we would be happy to help.

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As part of the Obama Administrations efforts to reduce energy waste in U.S. buildings and help save Americans money by saving energy, the Energy Department today announced the winners of the sixth annual Next Generation LuminairesTM (NGL) design competition for indoor lighting at the LED Show in Los Angeles.

The competition, sponsored by the Energy Department, the Illuminating Engineering Society of North America and the International Association of Lighting Designers, was launched in 2008 to promote excellence in the design of energy-efficient light-emitting diode (LED) commercial lighting fixtures or luminaires. Solid-state lighting technologies, which include both LED and organic light emitting diode technologies, have the potential to save Americans $30 billion a year in energy costs by 2030.

A panel of 10 judges from the architectural lighting design community evaluated more than 150 indoor lighting entries based on color, illuminance, glare control, light distribution, serviceability, value, appearance, lumen maintenance and luminous efficacy.

Fifty-seven products were recognized as meeting the rigorous requirements of the competition. These winning products represented a wide-range of manufacturers and lighting applications, including accent lighting, decorative lighting, cove lighting, industrial lighting, wall washing and personal task lighting.

Four manufacturers, covering four different indoor lighting types, were designated as Best in Class:

The Energy Departments Office of Energy Efficiency and Renewable Energy (EERE) works with private industry, universities and national laboratories to accelerate the development and facilitate deployment of energy efficiency and renewable energy technologies and market-based solutions that strengthen U.S. energy security, environmental quality, and economic vitality. For more on the winning entries, visit the Next Generation Luminaires website. To learn more about the wide-range of market introduction activities, including technology demonstrations, commercial product testing, buy/user guidance and standards development, visit EERE's Solid-State Lighting website.

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Energy Department Announces Indoor Lighting Winners of Next Generation Luminaires Solid-State Lighting Design ...

Gurnee, IL (PRWEB) September 17, 2014

Kenall Lighting, a leading provider of commercial lighting solutions for over 50 years, has been recognized as a winner in the Next Generation Luminaires (NGL) Indoor Design Competition for its Millenium OS (MOS) LED stairwell luminaire.

The NGL judges selected the MOS for its robust design and light distribution and noted that it was suited for high light output applications. Kenalls Millenium OS LED luminaire provides greater energy savings, optimized optics and the industrys best 10-year warranty. The MOS is an LED lighting product with an integrated microwave occupancy sensor for user-defined dimming to 10 percent for greater energy savings. Optimized for stairwells, MOS is also flexible enough for other applications, including outdoor use due to its IP65 rating and Wet Location listing.

We are honored to receive this prestigious NGL award for our Millenium OS, said Jim Hawkins, CEO of Kenall Lighting. When NGL judges a diverse panel of experts who design, specify, evaluate and research indoor commercial SSL luminaires complete an extensive in-situ evaluation and consider a product to be worthy of specification, thats a pretty big deal.

The selection process included 10 judges, and out of 266 products that were submitted to the 2014 NGL indoor competition, only 153 made it to the judging phase with market-ready samples and complete documentation. The documentation which includes luminaire and component specification sheets, LM-79 test reports, lumen maintenance projections, warranty statements, and marketing materials ensures actual performance matches what was claimed. The number of entries was the largest in the NGLs six-year history, representing an increase of over 50% compared to 2013.

Any product that earns the recognition of the NGL judges has to be pretty special, said DOE Solid-State Lighting Program Manager Jim Brodrick. Theyre a tough audience impossible to fool and hard to please.

The prestigious competition, sponsored by the U.S. Department of Energy (DOE), the Illuminating Engineering Society (IES) and the International Association of Lighting Designers, was launched in 2008 to promote excellence in the design of energy-efficient LED luminaires for general illumination in commercial lighting applications. The winning entries were announced at the 2014 Strategies in Light Conference, the world's largest educational and networking platform for the LED and lighting industry.

For additional information, download the MOS brochure from the literature section at http://www.kenall.com, call 1-800-4-KENALL or email info(at)kenall(dot)com.

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About Kenall Manufacturing Since its inception in 1963, Kenall Lighting, located in Gurnee, IL has been known for superior quality, exceptional value, and durable solutions, and it is proud to provide sealed lighting for containment or clean spaces, security lighting for detention facilities, and specialized healthcare and transportation applications. Kenall products are designed and manufactured in the USA and meet the guidelines established under the Buy American Act and the North American Free Trade Agreement. For additional information, visit http://www.kenall.com.

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Kenalls Millenium OS Wins 2014 Next Generation Luminaire Indoor Design Competition

Disaster Relief: Rapid Response Shelters Designer Video: Garrison Architects
Disaster Relief: Rapid Response Shelters Designer Introduction video featuring Garrison Architects, NY.

By: DigitalSTEAMWorkshop

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Disaster Relief: Rapid Response Shelters Designer Video: Garrison Architects - Video