Austin, TX (PRWEB) October 30, 2012

Alterra Pest Control blasts by their national goal of 50,000 new accounts in a single summeran unprecedented feat never seen before by the pest control industry. As USA Today correctly predicted, this summer proved to indeed be a Bug Bonanza. An uncharacteristically warm winter and spring lured pests out a bit earlier this year, and in record numbers. Texas saw increases in spiders, wasps, roaches and fire ants. Alterra Pest Control was ready.

At the beginning of the year, Alterra Pest Control set the specific goal of attracting 50,000 new customers in 2012. They opened 13 new locations Nationwide and in May alone added a combined total of over 10,000 new customers. As the summer progressed, it was clear that Alterra would far exceed their growth-goal for 2012. The recently opened location in the Austin area contributed approximately 2,950 new customer accounts to the staggering overall 53,000 new customers that joined Alterras service this summer.

Alterra knew that the potential for growth in 2012 was huge, and they approached this opportunity with careful planning. They wanted to be able to support their new customer base with progressive, environmentally responsible pest control as well as to increase the quality of their customers lives with every Alterra interaction.

This year we significantly fine-tuned our training programs for both the sales and operations teams. We have completely revamped our process manuals, training videos, and weekly technical trainings. We are also grateful to our Chief Customer Officer, Derrick Royce, for developing Alterra University, a wide variety of customized trainings to help improve overall customer service. Vess Pearson, President

While Alterra Pest Control has never made a secret of their growth-goals, their company was aiming for a more specific kind of growth: better, not just bigger.

Alterras goal for 2012 was to build a better company, not just a bigger one, says CEO, David Royce, about growth. Alterras family environment and core values help to strengthen our teams willingness to WOW customers, promote referrals and feel part of something special on a daily basis. We give all the credit to this summers Alterra service team and the many long hard hours put in to make this extraordinary achievement possible.

Alterra firmly maintains that it is their people who are important, both their employees and their customers.

I attribute Alterras massive growth to each one of our employees diligently living by our 10 Core Values, which are the back bone of our culture, says Royce about his staff and company culture. In any business, you have to get the right people onboard to ensure long-term success.

With their focus on the customers experience, the value they place on a customers referrals, and the companys conscientious and environmentally responsible methods of pest elimination, Alterra Pest Control certainly seems positioned on the path for sustained growth and success in Texas and beyond. To find out more about Alterras core values, go to Alterras website at http://www.alterrapest.com/about_us

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Alterra Pest Control Sets National Record of 53,000 New Accounts; Now in Austin, Texas

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