We anticipate an increase in demand for more portable hand hygiene products as people start stepping out: Uni – Business Insider India

According to Technavio, Market Intelligence Agency, the hand sanitizer market in India is poised to grow by USD 405.31 million during 2020-2024 due to the COVID-19 outbreak. Its analysts estimate the market to grow at a CAGR of 61.02% till 2024.

We have obviously seen an increase in demand for hand hygiene products. Handwashing has never been more important, and, at Lifebuoy, we believe that we have an important role to play to ensure that people can get hold of the products they need. As people start venturing outdoors and returning to work, school and other aspects of their lives, we anticipate an increase in demand for more portable hand hygiene products such as hand sanitizers, shares Samir Singh, Global EVP, Skin Cleansing at Unilever.

A lot of companies like RSH Global, Nivea, Emami, Cipla Health, Dabur have made their maiden entries into the hand sanitiser market to ride the demand and to help people stay safe. Lifebuoy will also continue to look for newer opportunities and innovate to help its consumers.

At Lifebuoy, we continue to explore opportunities to help our consumers feel protected and safe. For example, we anticipate that as countries ease out of lockdown, many people will be looking for more portable, on-the-go formats such as hand sanitizers and wipes to help maintain good hand hygiene, said Singh.

Moving beyond competition

On mentioning competitors, he said, When the pandemic first emerged, we launched a public service campaign which encouraged the use of all soap not just Lifebuoy but competitor brands too with the line Please use the soap nearest to you. Not just Lifebuoy but any soap like Dettol, Lux or Hamam.

Coronavirus is the biggest teacher

This highly volatile market, Singh said, has taught him the importance of being authentic, responsible, and consistent in communicating with your consumers.

The need for hygiene products has never been higher, which has made Lifebuoy realise how important a role it plays in consumers life.

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We anticipate an increase in demand for more portable hand hygiene products as people start stepping out: Uni - Business Insider India