Last Updated: May 21, 2012 04:12pm ET
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Trademark will work with Victory Park owners to reposition the CRE project's retail component.
DALLAS-Victory Park UST Joint Venture I LP has partnered with Fort Worth-based Trademark Property Co. to freshen up the retail component of the 75-acre, mixed-use Victory Park. VPUST owner Estein & Associates USA Ltd. tapped Trademark to plan and execute the repositioning and redevelopment of its retail holdings in the southern district of Victory Park, located at the edge of Dallas' CBD.
As part of the plan, Trademark will develop and implement a merchandising and leasing strategy for the ground floor retail space and undeveloped land along Victory Park Lane, and the ground floor retail space in The Cirque and One Victory Park. Trademark will also identify and attract key destination retail, restaurant and entertainment tenants to Victory Park that fit the leasing strategy.
Estein & Associates affiliates manage the German real estate investment fund that took over the stake of Victory Park developer Hillwood in 2009. Since becoming sole owner of VPUST and the Victory Park buildings in 2009, we have been working closely with key stakeholders including the City of Dallas, the local retail community, and our other tenants and operators in the district to plan the future of Victory Park and how best to move it forward, said Lance Fair, COO of Orlando, FL-based Estein & Associates and vice president of Victory Park in a press release.
More here:
Victory Park Owner Partners with Trademark for Retail Reposition
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