Forward Labs solar roof looks like a metal roof. Credit: Forward Labs.
Earlier this month, Tesla started taking the first $1,000 deposits for its much heralded solar roofs sleek and fashionable roof tiles that double as solar panels. The marketing was so good that Tesla is already sold out on solar roof tiles until well into 2018, according to Electrek. But Tesla isnt the only company in this business. A newcomer called Forward Labspromises to deliver much of the same energy output at Tesla at almost half the cost and installation time.
While Teslas roof will set you back about $22/square foot ($220/square meter), a Forward Labs roof comes in at less than $12 per square foot ($120 / square meter) for the sections that include PV ($3.25 per watt) and $8.50 per square foot of the non-PV areas. These were designed by a team led by Zach Taylor, who comes from a constructions background particularlyon the composition and installation of roofing systems. According to Taylor, his company designed solar roofs to be as inexpensive as possible by using standard construction materials which are easy to install and replace.
Credit: Forward.
Whereas Teslas solar roof is made from individual shingles, Forward Labs metal roof is made up of one large, layered piece which itself consists of five layers:
The top layer made of tempered glass which protects the whole system from the elements snow, hail, etc.
Optical chromatic cloaking gives the roof its visible colorwhile absorbing very little usable light.
Monocrystalline solar cells cheap and readily available.
Rollformed galvanized metal panelswhich serve as the base of the roof.
The racking system which like Teslas roof is concealed.
Right now, 8 colors are available but given the chromatic layer, any color is technically possible. Installation takes only a couple of days or half as much as Tesla, according to Taylor.
Aesthetically, it doesnt look like much it resembles a typical metal roof. But that can be a good thing if youre looking topass a Home Owners Associations muster. Its also worth knowing the entire roof benefits from the 30 percent federal Investment Tax Credit.
Credit: Forward Labs.
Although the entire roof doesnt produce power, its treated as part of the system, just as mounting is part of a standard solar array and included as part of the 30 percent credit. Tesla has led on this interpretation, and were planning on being under the same final definition, Taylor, the companys CEO, told GreenTechMedia.
But were more focused on what consumers want, and were finding that consumers are very interested in solar roofing, whether or not the construction industry is open to that, he said. Were looking at a 7- to 8-year return on investment and faster installation time 2 to 3 days rather than 5 to 7 days and, in my opinion, and a better looking roof.
Im trying not to make too many comparisons directly to Tesla, Taylor added. But I can say that we do have the most cost-effective roof in the market with the highest rate of return on investment and thats what homeowners have been seeking.
Those are some very bold claims. It remains to be seen if Taylor and colleagues are worth the hype after all, Tesla is also very bombastic with pre-product claims but nearly always delivers, and plenty more.
The firm has started taking preorders for its solar roofing system for installation in the San Francisco Bay Area. Taylor says the first preorders will be installed this year even though he told customers its on for 2018. Wed like to underpromise and overdeliver, he said.
Enjoyed this article? Join 40,000+ subscribers to the ZME Science newsletter. Subscribe now!
See the rest here:
Tesla's not the only one installing solar roofs -- another startup ... - ZME Science
- Skyward Roofing Launches Expansion to Address Surge in New York Roofing Demands - openPR.com - May 28th, 2025 [May 28th, 2025]
- Modified Bitumen (MB) Roofing Market Size And Global Industry Forecast 2034 - openPR.com - May 28th, 2025 [May 28th, 2025]
- Putting roofs over our communities - KOIN.com - May 28th, 2025 [May 28th, 2025]
- QXO Announces Five Female Roofing Professional of the Year Finalists - Roofing Contractor - May 28th, 2025 [May 28th, 2025]
- FM Global Begins Offering Solar Panel Certification for Hail, Fire Resistance - Roofing Contractor - May 28th, 2025 [May 28th, 2025]
- Blend of Asphalt Shingles and Copper Earns ARMA Silver Award - Roofing Contractor - May 28th, 2025 [May 28th, 2025]
- ABC Supply Co., Inc. Recognizes the 2025 Ken Hendricks Award Recipients - Roofing Contractor - May 28th, 2025 [May 28th, 2025]
- GTCR Announces Sale of ITEL Laboratories to Nearmap - Roofing Contractor - May 28th, 2025 [May 28th, 2025]
- Lone Wolf Roofing Sets the Standard for Roofing Contractors in Metairie, LA - openPR.com - May 28th, 2025 [May 28th, 2025]
- 'They saved the day': Roofing company repairs home for free after Wichita family loses $28K to a contractor for unfinished work - KAKE - May 28th, 2025 [May 28th, 2025]
- Lone Wolf Roofing Emerges as the Best Roofe in Metairie, LA - openPR.com - May 28th, 2025 [May 28th, 2025]
- 2026 Budget Has Wins For Roofing But at What Cost? - Roofing Contractor - May 28th, 2025 [May 28th, 2025]
- Roofing the future: North West University embarks on solar journey - ESI-Africa.com - May 28th, 2025 [May 28th, 2025]
- Roof Quality Check Tips: Nathan Strotheide of Anchored Roofing and Remodeling Shares Insights on Preventative Maintenance in HelloNation Magazine -... - May 28th, 2025 [May 28th, 2025]
- UPDATE: May's Severe Storms Lash U.S. Roofs with Tornadoes, Hail and High Winds - Roofing Contractor - May 28th, 2025 [May 28th, 2025]
- Many St. Louis roofs still uncovered and unsecured nearly 1 week after tornado - KMOV - May 28th, 2025 [May 28th, 2025]
- Roofers Volunteer to Install New Roof for Boy in Cancer Remission - Roofing Today - May 28th, 2025 [May 28th, 2025]
- Local family wins free roof installation from Daniels Roofing Solutions - WXXV News 25 - May 20th, 2025 [May 20th, 2025]
- Sustainable roofing and facade products to deliver durable building envelopes - The Architects Newspaper - May 20th, 2025 [May 20th, 2025]
- Connor Construction Acquires White Roofing Co Inc - River Cities' Reader - May 20th, 2025 [May 20th, 2025]
- Central Texas roofing crews follow hydration playbook to keep cool amid intense heat - KWTX - May 20th, 2025 [May 20th, 2025]
- Roofing program aimed at protecting homeowners during heat wave - WOAI - May 20th, 2025 [May 20th, 2025]
- ABC Supply and JobNimbus Demonstrate Industry's Need to Adopt Technology - Roofing Contractor Magazine - May 20th, 2025 [May 20th, 2025]
- May's Severe Storms Lash U.S. Roofs with Tornadoes, Hail and High Winds - Roofing Contractor Magazine - May 20th, 2025 [May 20th, 2025]
- Eiseman Construction is a GAF Roofing 3-Star Presidents Club Award Winner - Bucks County Herald newspaper - May 20th, 2025 [May 20th, 2025]
- The Best Roofing Companies in Metairie, LA: Lone Wolf Roofing Tops the List Again - The Globe and Mail - May 20th, 2025 [May 20th, 2025]
- The Secret Behind The Success Of Lone Wolf Roofing As Metairies Best Roofer - Barchart.com - May 20th, 2025 [May 20th, 2025]
- HomeSmart Preferred Realty, Centerline Roofing team up again to offer new roof to Fremont County resident - Canon City Daily Record - April 16th, 2025 [April 16th, 2025]
- 'Go Bachman's:' Roofing business opens in Western PA - WTAE - April 16th, 2025 [April 16th, 2025]
- Shumaker Roofing Co. Marks 75+ Years in Frederick, MD, with SDVOSB Certification, Lifetime Warranties, and Pioneering Roofing Innovations - The... - April 16th, 2025 [April 16th, 2025]
- Local non-profit reaches out to the community to identify alleged thief - kjct8.com - April 16th, 2025 [April 16th, 2025]
- How to help the families impacted by the ICE raid at Mt. Baker Roofing Company - Cascadia Daily News - April 16th, 2025 [April 16th, 2025]
- Lone Wolf Roofing Emerges as the Most Trusted Roofing Contractor in Metairie, LA - openPR.com - April 16th, 2025 [April 16th, 2025]
- Best Roofing Now LLC Unveils Cost-Effective Roof Coating Systems for Homes and Businesses in Charlotte - openPR.com - April 16th, 2025 [April 16th, 2025]
- QXO Extends Offer to Acquire Beacon After Securing 38% of Shares - Roofing Contractor - April 16th, 2025 [April 16th, 2025]
- Lone Wolf Roofing is Setting New Standards in Excellence and Durability in the Roofing Industry - openPR.com - April 16th, 2025 [April 16th, 2025]
- 37 workers taken into custody following ICE raid at Mt Baker Roofing - thefrontonline.com - April 16th, 2025 [April 16th, 2025]
- Major Roofing Deal Update: QXO Secures 38% of Beacon Shares, Extends $124.35/Share Offer - Stock Titan - April 16th, 2025 [April 16th, 2025]
- Local non-profit reaches out to the community to identify alleged thief - KKCO 11 News - April 16th, 2025 [April 16th, 2025]
- ABC Analysis: Tariffs Drive Surge in March Construction Prices - Roofing Contractor - April 16th, 2025 [April 16th, 2025]
- Two Roofing Contractors Slapped with Hefty Fines for Fall Violations - Roofing Contractor - April 16th, 2025 [April 16th, 2025]
- Beacon Roofing Supply (NASDAQ:BECN) Earns Sell Rating from Analysts at StockNews.com - MarketBeat - April 16th, 2025 [April 16th, 2025]
- Industrial Distributors Stocks Q4 Teardown: Beacon Roofing Supply (NASDAQ:BECN) Vs The Rest - Yahoo Finance - April 16th, 2025 [April 16th, 2025]
- Giving back to those who served; Army veteran gifted a new roof - The Daily News - Jacksonville, NC - April 16th, 2025 [April 16th, 2025]
- QXO to Acquire Beacon Roofing Supply for $11 Billion - Business Wire - March 26th, 2025 [March 26th, 2025]
- Beacon Roofing agrees to $11 billion QXO buyout, ending takeover battle - Reuters - March 26th, 2025 [March 26th, 2025]
- Herndons Beacon Roofing to be acquired for $11 billion - WTOP - March 26th, 2025 [March 26th, 2025]
- 3 Kings Roofing and Construction Shifts Focus Exclusively to Residential Services in Indiana - openPR - March 26th, 2025 [March 26th, 2025]
- Technology Solutions Firm QXO Agrees to Buy Beacon Roofing Supply for $11B - Investopedia - March 26th, 2025 [March 26th, 2025]
- Metal Fatigue: Tariffs Continue Eroding Roofers Confidence as Overhead Increases - Roofing Contractor - March 26th, 2025 [March 26th, 2025]
- Lone Wolf Roofing Elevates the Roofing Industry in Metairie, LA, with Unparalleled Expertise and Certifications - openPR - March 26th, 2025 [March 26th, 2025]
- Cool Roofs Market Expansion, Key Developments, and Growth Opportunities - openPR - March 26th, 2025 [March 26th, 2025]
- Charting the Future of Metal Construction and Design - Roofing Contractor - March 26th, 2025 [March 26th, 2025]
- Beacon Roofing Executive Resigns Suddenly - Investing.com - March 26th, 2025 [March 26th, 2025]
- Billionaire dealmaker backed by Jared Kushner seals $11bn takeover of US roofing group - Financial Times - March 26th, 2025 [March 26th, 2025]
- QXO's $124.35 Cash Bid for Beacon Roofing Gains Momentum with 20% Shares Tendered - StockTitan - March 26th, 2025 [March 26th, 2025]
- Beacon Roofing agrees to $11 billion QXO buyout, ending takeover battle - Yahoo Finance - March 26th, 2025 [March 26th, 2025]
- Tiley Roofing Wins Colorado Roofing Associations First Place Award for Division II Roofing - StreetInsider.com - March 26th, 2025 [March 26th, 2025]
- QXO's Massive $11B Cash Deal Transforms Building Products Industry with Beacon Acquisition - StockTitan - March 26th, 2025 [March 26th, 2025]
- Jacksonville brothers in roofing business sentenced to prison for fraud - FirstCoastNews.com WTLV-WJXX - March 26th, 2025 [March 26th, 2025]
- Blue Ribbon Roofing's Weathercon 2025, April 26th at Frontiers of Flight - WBAP News/Talk - March 26th, 2025 [March 26th, 2025]
- Roofing merger shows the perks of playing hard to get - Financial Times - March 26th, 2025 [March 26th, 2025]
- Beacon Roofing Supply (NASDAQ:BECN) Cut to Hold at Baird R W - MarketBeat - March 26th, 2025 [March 26th, 2025]
- Thrivent Financial for Lutherans Sells 36,684 Shares of Beacon Roofing Supply, Inc. (NASDAQ:BECN) - MarketBeat - March 26th, 2025 [March 26th, 2025]
- ICE Arrests Roofing Crew as Fear Creeps into the Field - Roofing Contractor - March 9th, 2025 [March 9th, 2025]
- QXO Extends Tender Offer to Acquire Beacon Roofing Supply - Business Wire - March 9th, 2025 [March 9th, 2025]
- BBB Scam Alert: Be careful if offered a 'free roof inspection' look for the BBB Seal - South Bend Tribune - March 9th, 2025 [March 9th, 2025]
- Colony Roofers Achieves Certifications with All Major Roof Manufacturers in 2024 - PR Newswire - March 9th, 2025 [March 9th, 2025]
- VIDEO: Join the Industry at TRANSFORM 25 in Dallas - Roofing Contractor - March 9th, 2025 [March 9th, 2025]
- Young Guns Workshop Prepares the Next Generation of Roofing Innovators - Roofing Contractor - March 9th, 2025 [March 9th, 2025]
- Beacon Roofing Supply Rejects QXO's Extended Tender Offer - Nasdaq - March 9th, 2025 [March 9th, 2025]
- OKC Roofers Unveils Brand Refresh With Rufus the Roofing Rabbit - Business Wire - March 9th, 2025 [March 9th, 2025]
- SIKA ACQUIRES ONE OF THE LEADING ROOFING SYSTEM PROVIDERS IN THE UK - Yahoo Finance - March 9th, 2025 [March 9th, 2025]
- Kansas AG urges Kansans to be aware of potential scam - WIBW - March 9th, 2025 [March 9th, 2025]
- BBB warns against unsolicited roofing inspection offers - KoamNewsNow.com - March 9th, 2025 [March 9th, 2025]
- No Last-Minute Reprieve as 25% Levies Take Effect - Roofing Contractor - March 9th, 2025 [March 9th, 2025]
- iDEALios of the Week by Hahn Roofing: FREE Roof Assessment - Signals AZ - March 9th, 2025 [March 9th, 2025]
- Brand Konnect Helps Roofers Close More Deals and Scale Faster Across the U.S. - openPR - March 9th, 2025 [March 9th, 2025]
- Breaking Down Beacon Roofing Supply: 6 Analysts Share Their Views - Benzinga India - March 9th, 2025 [March 9th, 2025]
- Why these states are helping people pay for stronger roofs - The Washington Post - March 9th, 2025 [March 9th, 2025]