Kalaty caps 40th anniversary with two new catalogs – Furniture Today

HICKSVILLE, N.Y. With the 40th anniversary year of its USA business now coming to a close, Kalaty Rug Corp. is seizing the opportunity to send a new message in the new year. The company is unveiling two new catalogs one of which marks a first for the company and is re-launching its website.

One catalog is a 400-page tome spotlighting the companys current line of top-shelf heirloom-quality rug collections, spanning traditional to transitional to modern styles, as well as featuring Kalatys three high-end decorative accent pillow collections and its designer-friendly custom-color rug program.

The second catalog represents Kalatys inaugural dedicated catalog for its newer, K-Two program, which comprises mid-tier and mass retail-focused products at more affordable price points. The offering encompasses 15 collections available in a range of design genres, weaves and constructions.

Both catalogs will roll out to customers next month, and print copies will be available for distribution at: Atlanta International Gift, Home & Area Rug Market Jan. 14-21 in Kalatys showroom space, 4-G-14 in Building 1 of the AmericasMart; and Las Vegas Market from Jan. 26-30 in its showroom in B-455 of the World Market Center.

Earlier this year, Kalaty began to oversee a vast website remodeling project. The results are now in, and Kalatys online presence has been retooled to include several new tools and tech features aimed at enhanced user-friendliness. As part of that effort, the company has also updated and added tools to its popular Kalaty app.

Not only is our newly updated Kalaty.com faster but visitors to our website will now find it easier to navigate with such new tools as the ability to click on any rug in the line and be able to see it in a variety of room settings, said Ariel Kalaty, a company spokesperson. And, in addition to updating our website, we have make major updates to our Kalaty app, one of our customers most popular and most often-utilized marketing and business tools.

Available for both Apple and Android devices, the app allows Kalaty dealers to explore the companys rug collections, access and check orders, make payments, track and check shipments, and communicate with the company.

Kalaty celebrated its 40th anniversary in the U.S. with several key milestones:

Not only did our return to High Point help us commemorate this important anniversary year but it also helped us send a strong message to existing and potential customers confirming our commitment to serving them at this all-important market, said Ramin Kalaty, company president. And, at the fall High Point market, Kalaty chose to present more new product than it has ever shown previously at High Point in order to further showcase the depth and breadth of our product line.

Cecile B. Corral is a senior editor with Home Textiles Today and is editor of luxury textiles supplement POSH. She also covers the area rug category for Furniture Today and Home Accents Today.

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Kalaty caps 40th anniversary with two new catalogs - Furniture Today