Gov. Snyder campaign report sheds light on cost of Super Bowl ad

LANSING The cost of Gov. Rick Snyders Super Bowl ad may top $700,000, once production and consulting fees are included, according to a campaign finance report filed today.

The TV time for the statewide ad buy is expected to cost more than $500,000.

Snyders report shows his campaign paid more than $384,000 in 2013 to Strategic Perception, Inc., the Hollywood, Calif. firm headed by Fred Davis that produced the ad, as well as Snyders 2010 One Tough Nerd Super Bowl ad.

Not all of that amount can be attributed to this Sundays Super Bowl ad. Strategic Perception also produced the video Snyder unveiled at Mackinac and production costs for future ads could also be built in.

Strategic Perception receives a $7,500 monthly consulting fee, the report shows.

Davis counts Arizona Sen. John McCain and former California Gov. Arnold Schwarzenegger among his clients.

A multi-day statewide buy the Snyder campaign made in September, shortly after unveiling a campaign-style ad at the Mackinac Republican Leadership Conference, cost $695,241, the report shows. The cost of the TV buy for the Super Bowl ad is not listed on the report, but the ad cost $418,000 in the Detroit and Lansing markets alone, inspection reports show.

As reported earlier by the Free Press, Snyders report shows he raised $5.1 million in 2013 and begins 2014 with just over $4 million in cash on hand.

We are in a strong position to communicate Gov. Snyders positive plan to continue Michigans comeback, said Snyder campaign spokesman Kyle Robertson.

Snyders Democratic challenger, Mark Schauer, had yet to file his report as of 2 p.m. A spokesman said it will show Schauer with at least $1 million of cash on hand.

Read more from the original source:
Gov. Snyder campaign report sheds light on cost of Super Bowl ad