Sony sheds Vaio PC business

News

By Tim Hornyak

February 6, 2014 06:06 AM ET

IDG News Service - Sony will sell its struggling PC business to a Japanese investment firm, the company said Thursday, meaning the slick "Vaio" brand could all but disappear from markets outside Japan.

Tokyo-based investment fund Japan Industrial Partners (JIP) will operate the Vaio PC brand under a newly established firm and initially sell PCs in Japan only.

In another reform aimed at bolstering its restructuring efforts, Sony also said it would turn its beleaguered TV business into a subsidiary.

The moves come as Sony said it now expects a net loss of $1.1 billion for the year to the end of March, a reversal of its October profit forecast.

Vaio, which Sony introduced in 1996, looks set to vanish from most markets, at least for short term, as the new company will initially concentrate on selling consumer and corporate PCs in Japan. Whether or not Sony will continue to produce products under the Vaio brand remains to be seen, Sony said.

Although Sony is selling its PC business, it will continue to produce tablet computers, part of its renewed focus on mobile devices including smartphones.

Sony did not put a price on the sale. Sony will take a 5% stake in the new firm, it said.

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Sony sheds Vaio PC business