A whole new World

COLUMBUS Window World of Northeast Nebraska has a new Columbus showroom that makes it easier for customers to check out its selection of home improvement products.

The Norfolk-based business is now selling windows, siding and doors through a partnership with Hometown Motors and owner Russ Korth.

Window World of Northeast Nebraska opened a showroom at the 4728 Howard Blvd. automobile dealership to replace the downtown location, and Korth will now sell for the company.

Moving into Hometown Motors has allowed us to be open all day, so somebody can walk in at any time, which is great, said Angie Kruse, manager of Window World of Northeast Nebraska.

Established in 1977 as Northeast Nebraska Insulation and Siding, the family-run business became a franchise of Window World in 2003 and also has a showroom in Sioux City, Iowa.

A Columbus location was added in 2005, but the 2319 13th St. showroom was only accessible by appointment.

Kruse said Korth joins the business as a previous customer who believes in the products.

Its easy to sell something you believe in, she said.

Mike Funkhouser and Jeff White, who started as installers here in 2004, will continue to oversee the Columbus location.

In addition to the expanded hours the showroom will be open 10 a.m. to 6 p.m. Mondays through Fridays and 10 a.m. to 3 p.m. Saturdays Kruse said the new location at the intersection of 48th Avenue and U.S. Highway 81 is more visible and easily accessible.

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A whole new World