Serious Sells Architectural/Fiberglass Windows Division to Industry Ally and Delivers Strong First-Half 2012 Growth

SUNNYVALE, Calif.--(BUSINESS WIRE)--

Serious Energy, Inc. has sold its architectural glass and fiberglass window business in Longmont, CO to Alpen High Performance Products. Alpen HPP will continue to manufacture architectural glass and fiberglass windows at its Longmont facilities. Alpen HPP will concentrate on its successful high-performance, custom fiberglass residential and commercial window products. Serious Energy will retain its residential vinyl window and door operations produced at its Vandergrift, PA plant. Serious Energy and Alpen, which have a longstanding relationship and a shared interest in high-performance suspended films, are exploring opportunities for future product, distribution and technology collaboration.

According to Serious Energy CEO, Tassilo Baeuerle, We believe we can provide better customer service and accelerate growth by focusing on our core competencies in energy-efficient windows (Serious Glass suspended film products), and acoustical products (QuietRock sound-damping drywall) for the built environment. Given our long history with Alpen, we were happy when they sought to acquire the architectural glass and fiberglass business. Both companies are committed to a smooth transition, and we look forward to continuing our mutually supportive relationship. Serious Energy remains focused on enabling our vinyl window customers to receive the same high performing, energy efficient windows they have come to expect over the years.

Alpen CEO, Brad Begin, added that Alpen expects continued success as the long standing Colorado team now fully concentrates on the innovative high performance fiberglass product line and its historical strength in the high performance architectural glass market, led by veteran industry innovator Robert Clarke.

Serious Windows residential vinyl products offer high energy efficiency ratings and are popular with homeowners and contractors. Serious also continues to market its iWindow commercial replacement product. According to Mr. Baeuerle, Q2 results were strong for the window segment: Total window sales posted very positive gains in Q2 2012.

QuietRock ES, Serious Energys fast-growing soundproofing drywall panel, delivers industry-leading Sound Transmission Class (STC) ratings while providing an easy-to-install conventional drywall solution, making it the primary choice by professionals. Although its products have broad market appeal, QuietRock products meet the exacting requirements of architects involved in sound attenuation. In 2012 QuietRock ES sales has seen impressive double-digits growth rates over prior year. The company experienced increased sales on both the East and West coast, and in both commercial and residential markets. The company will continue to expand in all regions.

Serious Energy, Inc. manufactures and markets acoustical and thermal solutions to the built environment through its QuietRock, Serious Window and iWindow brands. With an advanced development team, multiple manufacturing plants and a broad network of distributors throughout the U.S. and Canada, Serious Energy products have been installed in thousands of projects worldwide, including the Empire State Building. For more information, visit http://www.SeriousEnergy.com.

Read the original post:
Serious Sells Architectural/Fiberglass Windows Division to Industry Ally and Delivers Strong First-Half 2012 Growth