NEW YORK--(BUSINESS WIRE)--The NAACP and BET Networks announced a broadcast partnership to air the 51st NAACP Image Awards. The telecast will take place from Pasadena, California and will air on BET Networks for the first time ever. The announcement was made today by NAACP National Board of Directors Chairman Leon W. Russell, NAACP President and CEO Derrick Johnson, President of BET Networks Scott Mills and Executive Vice-President, Specials, Music Programming & Music Strategy Connie Orlando. The NAACP Image Awards is the preeminent event celebrating the accomplishments of people of color in the fields of television, music, literature, and film and also honors individuals or groups who promote social justice through creative endeavors.
Were proud to partner with BET Networks to showcase the incredible breadth of Black excellence in television, film, music, and literature, and to bring awareness to the social justice and economic empowerment work of the NAACP, said Johnson. Through its diverse platforms, BET delivers culturally enriching and entertaining content to a wide and multigenerational audience. As we head into a critical 2020 election and Census, the collaboration with BET will be critical to reaching our shared communities.
The NAACP is vitally important, and BET Networks shares the organizations commitment to our community and social impact, added Mills. With the NAACPs half-century of history acknowledging the achievements of African Americans across entertainment and activism, this partnership allows BET to further our mission to entertain, engage and empower our viewers by delivering this cultural pillar to the communities we serve. Were thrilled to welcome the NAACP Image Awards home to BET.
Karen Boykin-Towns, NAACP National Board of Directors Vice-Chairman is the newly appointed Chairman of the NAACP Image Awards Planning Committee and will provide strategic guidance and leadership. Eris Sims, Chief of Staff will oversee all NAACP Image Awards events and activities.
We are excited that two storied organizations, NAACP and BET, are partnering to cultivate innovative approaches to our work and to deliver a transformative experience that inspires and empowers the Black community. This is a natural partnership and one which aligns with our strategic focus, said Boykin-Towns. We are confident that the NAACP Image Awards will continue to grow in both impact and legacy.
One of the most iconic annual celebrations of black excellence, the NAACP Image Awards draws a crowd of the biggest and brightest stars in Hollywood. Previous years attendees include Oprah Winfrey, Will Smith, Taraji P. Henson, Viola Davis, Gabrielle Union, Kerry Washington, Anthony Anderson, Sterling K. Brown, Mandy Moore, Halle Berry, Common, Dwayne Johnson, Steve Harvey, Audra Day, John Legend, Lena Waithe, Tracee Ellis Ross, David Oyelowo, Laverne Cox, Octavia Spencer, Issa Rae, Trevor Noah, Terry Crews, Yara Shahidi, Danai Gurira, Jacob Latimore, Jay Pharoah, Jemele Hill, Josh Gad, Loretta Devine, Michael B. Jordan, Sylvester Stallone, Meta Golding, Michael Smith, Tyler James Williams, Ava DuVernay, Chadwick Boseman, and many more.
It is our honor to partner with the NAACP as the exclusive broadcast partner of the Image Awards, one of the most influential Award Shows in the black community, said Orlando. We will celebrate and acknowledge the excellence and achievements of African-Americans in television, music, arts and give special recognition to the artists that have thrilled us and shaped the past the year in black culture. As we head into our 40th anniversary, it is only right to start off 2020 with this monumental partnership and bring the legacy of NAACP Image Awards to BET.
Nominations for the 51st NAACP Image Awards will be announced on January 9, 2020. Additional key dates are as follows:
Dec 6:
Submissions close
Dec 20:
Nominating Committee Voting Opens
Jan 03:
Nominating Committee Voting Closes
Jan 09:
Online Public Voting Opens
Feb 07:
Online Public Voting Closes
Feb 21:
Non-Televised Awards Dinner
For more information and the latest news, please visit the official NAACP Image Awards website at http://www.naacpimageawards.net.
FB: /naacpimageaward | Twitter: @naacpimageaward (#NAACPImageAwards) | IG: @naacpimageawards
About NAACP:
Founded in 1909, the NAACP is the nation's oldest and largest nonpartisan civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities. You can read more about the NAACPs work and our six Game Changer issue areas at naacp.org.
About BET Networks:
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
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NAACP Partners With BET Networks to Broadcast the 51st NAACP Image Awards Live on February 22, 2020 From Pasadena, CA - Business Wire
There is no better symbol of traditional faith in Alabama than the sign alongside Interstate 65 in Prattville that says, Go to church or the devil will get you.
Going to church has been one of the defining regional factors about Alabama through most of its 200-year history. Alabamians were a people of faith, especially defined by practices such as saying grace before meals, attending revivals, singing hymns, teaching Sunday school and sending children to summer religious camps and Vacation Bible School.
A common Christian identity that stretches across denominations - that was a glue that held communities together, said Wayne Flynt, Auburn University historian emeritus and co-author of a bicentennial state history. The kids went to revival meetings together; there was a sort of generic gospel. When you had camp meeting revivals, everybody in a community would come. Nobody emphasized doctrine; they all emphasized the need to be born again.
Alabamas religiosity
The Pew religious landscape study in 2014 showed church attendance in Alabama at 51 percent, trailing only Utah.
About 86 percent of Alabamians identified as Christian. Evangelical Protestants such as Baptists and Pentecostals make up 49 percent. Mainline Protestants such as Methodists, Presbyterians and Episcopalians make up 13 percent. Historically black Protestant churches make up 16 percent. Catholics make up seven percent.
About 77 percent of people in Alabama say religion is important in their lives; 13 percent say it is somewhat important.
About 82 percent of those polled say they believe in God with absolute certainty; another 12 percent say they believe in God and are fairly certain of Gods existence.
In recent years, that solid bedrock of Southern religious tradition has been eroding.
A new demographic has been emerging as a powerhouse: unaffiliated religious nones who say they do not identify with religious groups.
Its just the increased secularization of society in general, said Jonathan Bass, professor of history at Samford University.
Changing beliefs
Beliefs are changing, especially in the younger generation.
Those concerned about gay and transgender rights feel the church has been incredibly judgmental and exclusionary, Bass said. Thats turned this generation off.
In the South overall, Pew surveys show that 82 percent of people identified as Christian in 2009, but that dropped to 70 percent by 2019.
Those identifying as Protestant dropped from 64 percent to 53 percent. Those identifying as atheist rose from one percent to 3 percent during that 10-year span, while those calling themselves agnostic rose from 2 percent to 4 percent. Those who said they were nothing in particular rose from 10 percent to 16 percent. Combined, those who were unaffiliated religiously rose from 13 percent in 2009 to 23 percent in 2019 in the South. Nationwide, the trends are more dramatic: The number of unaffiliated rose from 17 percent in 2009 to 26 percent in 2019.
Exceptions to decline
While mainline Protestant denominations such as the United Methodists, Presbyterians and Episcopalians have suffered drastic losses in membership, a decline numbering in the millions nationwide over decades and thousands per year in Alabama, some segments have shown growth.
Most notable in Alabama is an evangelical megachurch, The Church of the Highlands. Founded in 2001, it quickly grew into the largest church in the state. It has 18 branches and reported an average of 48,434 worshippers weekly statewide, according to its 2018 annual report. That includes 3,656 a week at the new Huntsville West campus, and 2,404 at a new Fultondale campus. New branches keeping opening, meeting on Sundays in schools, and as they grow new campuses are built.
Some critics say the Church of the Highlands is stealing sheep from established denominations by offering high-energy worship services that are like Christian rock concerts, with uplifting lifestyle sermons delivered by a charismatic pastor who caters to youth.
Others say its providing a road map for the future of faith.
I love it because as an introvert I don't have to make lots of small talk with people if I don't want to, said Laruen Harrison, 28, who worships at the McCalla branch of the Church of the Highlands. I've attended small churches before and always felt kind of forced to socialize. At COTH I don't have to worry about that. At the same time, you can join small groups to meet people in a comfortable setting of a handful of people.
Roots of faith
Southern religion has come a long way from its roots to the current megachurch movement.
Before the Civil War, there were 1,875 churches in Alabama, according to Alabama: The History of a Deep South State, bicentennial edition.
An emphasis on personal salvation has been a hallmark of Alabama since the brush arbor revivals, when preachers rode horses and mules and wagons, preaching the gospel, said historian Leah Rawls Atkins, co-author of the bicentennial history.
By 1870, there were 2,095, for a state population of less than a million. Methodists had the largest number of churches, followed by Baptists, Presbyterians, Episcopalians and Catholics. There were two synagogues in Alabama in 1870.
Baptists surged past Methodists by 1890. Alabama had 559,171 church members, 46.2 percent Baptists and 43.4 percent Methodist, out of the states 1.5 million population.
Alabama was overwhelmingly Protestant and conservative. In every mining community and mill town that emerged, churches soon followed. Every town square of any size had multiple churches that offered hubs of social activity and spiritual guidance. The churchgoers, often economically challenged, aspired to the heavenly rewards within their reach rather than unattainable material wealth.
Life for many revolved around homecomings, dinners on the grounds, baptisms, weddings, funerals, revivals, hymn singing and choir practice. People wanted a preacher to baptize them, marry them and bury them. Church was an essential part of their lives from the cradle to the grave.
Small rural towns across the state typically had either a Baptist church, a Methodist church, or both.
I dont think theres any question that Alabama is probably less religious than it was 80 years ago, Atkins said. There are probably a lot of reasons. Urbanization has hurt. But there are megachurches in the cities now. On the evangelical side, megachurches such as the Church of the Highlands are very much part of the dynamics.
By 1906, Alabama had 824,200 church members, including 397,178 black church members, out of a total population of 2 million. Baptists had increased to 53 percent of the total; Methodists made up 31 percent. Catholics rose to third place, with six percent, although they were concentrated in Birmingham, Montgomery and Mobile.
Black church ascends
Black Baptists and Methodists found more than spiritual comfort in their churches. It was most religious among African-Americans, in the profound way you feel you have no power, so you put your complete faith in God, Flynt said.
After the Civil War, free blacks found power in having their own churches, places where new leaders could emerge and where they could find refuge and comfort from injustice and persecution. It was the one institution they controlled, that reached out to them in a time of trouble, that was a source of power, Flynt said.
By the 1950s, pastors such as the Rev. Fred Shuttlesworth in Birmingham and the Rev. Martin Luther King Jr. in Montgomery turned their religious leadership into political leverage as they fought segregation and racial injustice in Alabama.
Pentecostal fervor spreads
Pentecostalism, sparked by meetings led by Louisiana native and son of former slaves William J. Seymour from 1906-1915 at the Azusa Street Revival in Los Angeles, spawned new denominations that quickly spread across Alabama and the South, attracting both blacks and whites attracted to an emotional worship movement that emphasized speaking in tongues as a sign of the gifts of the Holy Spirit.
In church, everyone was equal in the eyes of God. Faith offered individuals power even in poverty. They could choose their own beliefs about the details of salvation and the anticipation of the end times. They could mobilize politically in their own ways.
Alabamas first renowned megachurch was Cathedral of the Cross, formerly known as Huffman Assembly of God, which grew so quickly in the 1970s that it built an 8,000-seat building in Center Point in the 1980s. It was led by a charismatic pastor, the Rev. Dan Ronsisvalle, but stumbled into financial problems. Pentecostalism had spread far and wide in the South in just a century.
Alabamas Pentecostal roots trace to May 8, 1907, when traveling Evangelist Mack M. Pinson received the baptism of the Holy Spirit speaking in tongues. He set up a revival tent and began preaching in North Birmingham, after crossing paths with former Methodist preacher G.B. Cashwell of North Carolina, who read about the events at the Apostolic Faith Mission on Azusa Street in 1906 and traveled to Los Angeles to see for himself. Cashwell preached in Birminghams Southside in 1907 and encouraged Pinson to set up his tent in the north side.
Pinson spread Pentecostalism throughout Alabama and Tennessee, and was an active participant in the fourth General Assembly of the Church of God in 1910 in Cleveland, Tenn. That became one of the nations largest Pentecostal denominations.
In 1914, Pinson was a key leader in the formation of the General Council of the Assemblies of God in Hot Springs, Arkansas, which became the largest Pentecostal denomination.
Pentecostalism tapped into the theological needs of Alabamas working poor, and was popular among blacks and whites. They believed it gave them access to a font of supernatural power, pouring directly from the Holy Spirit. Pentecostal worship was integrated from its beginnings. Though white and black denominations grew out of the movement, it was easy for worshippers to cross back and forth. Women preachers were also widely accepted in Pentecostalism, more so than in other evangelical churches.
Megachurch models
Pentecostalism influenced a major shift in emphasis to up-tempo praise music and lifestyle-oriented sermons that began to dominate the religious landscape.
Megachurches following that model abound, with giant campuses that cater to the needs of families, offering childcare for toddlers, programs for youth and coffee for adults on the way to services.
The Church of the Highlands, founded by Pastor Chris Hodges in 2001, quickly became the largest church in the state, with myriad branches from Birmingham to Tuscaloosa to Auburn, and Huntsville to Montgomery to Mobile, streaming video of Hodges preaching into the services.
Hodges came out of a Pentecostal tradition, although he does not speak in tongues during the seeker-oriented services, which are designed to attract the unchurched and make them feel at home.
Finding spiritual home
Finding a spiritual home is what people go to church to find, Flynt said. They want to find community, a place of belonging and support, he said.
Its a rootless, amorphous society, where roots are hard to put down, Flynt said. People move about, theyre hurt, theyre lonely; theyre looking for somebody to love them and take care of them.
For the modernized churches of 2019, there is an emphasis on luring people to worship with trendy music and messages, as opposed to scaring them with talk of the devil.
Practice and ritual and doctrine are not important to millennials, Flynt said. Its a sense of community, of belonging someplace when youre moving from here to there. If youre lonely, theres no better way to find a sense of community than through church.
Church of the Highlands emphasizes Serve Days, volunteer efforts that focus on helping the community. Ministry is important to a sense of community, Flynt said.
For Alabamas religious identity to move forward, and continue to thrive, churches will have to adapt to the changing culture.
Culture is a process, said Bass, the Samford historian. For a culture to survive, it has to adapt to new traditions. There are ways the church can adapt to new cultural traditions and still minister to people.
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Losing our religion? Faith is part of identity in the South, but its changing - AL.com
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