Originally published January 23, 2015 at 5:24 PM | Page modified January 24, 2015 at 10:02 AM

In less than a decade, Seattle-based Zillow has become the nations leading brand for homebuyer real-estate information. Its become synonymous with looking up your homes value or someone elses.

In a forthcoming book, Zillow Talk: The New Rules of Real Estate, Zillow CEO Spencer Rascoff and chief economist Stan Humphries offer some surprising answers backed by data to a range of housing questions. Among them:

Should Congress eliminate the current mortgage-interest tax deduction? (Yes)

Should the government subsidize homeownership for low-income families? (No)

To boost your homes value, is it better to remodel your bathroom or your kitchen? (Bathroom)

Along the way, Rascoff and Humphries share tips and personal stories, such as why they financed their homes with adjustable-rate mortgages instead of conventional fixed-rate ones.

As you might expect from Zillow, each chapter in the 253-page book highlights key points with charts and tables. But the authors intentionally kept each chapter short (nine pages, on average). The writing is fun, accessible and human. Plus, for you real-estate addicts, there are photos of famous homes from real life and television.

What we tried to capture in the book was the spirit of real estate, Rascoff said in an interview.

Just as the firms name is an amalgam of the quantitative zillions (as in lots of data points) and qualitative pillows (where you rest your head), the book approaches questions about buying, selling and renting with both data and storytelling.

See more here:
Zillow execs follow housing data to surprising conclusions

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