Bloomberg the Company & Products

(Bloomberg) -- Kevin Cronin, global head of trading at Invesco Ltd., wasnt going to wait for the U.S. Securities and Exchange Commission to protect his customers.

In a world of robotic trading and dark pools, where stock buyers can have no idea where their orders go or how much in fees their broker might be paying or receiving, Cronin has assembled a team of equities detectives over the last few years to make sure his clients get fair deals. The number of times trading platforms have subsequently been temporarily blocked from handling Invesco orders gets into the double-digits, Cronin said.

We can argue that its a shame that it has to come to this, he said. But on the other hand, where theres complication theres opportunity.

Its vindication for Cronin that in January the SEC named him to its Equity Market Structure Advisory Committee, a panel that will help the regulator determine rule changes for how shares trade. The same month, he helped create the industrys only dark pool owned by and run exclusively for fund managers.

The panel was formed after a challenging year for electronic stock trading, with investigations by the SEC, New York state attorney general and U.S. Department of Justice, the publication of Michael Lewiss Flash Boys -- a book that portrayed a rigged market -- and multiple fines and settlements against Wall Street players, including two in January that together totaled almost $30 million.

Cronin, whose firm manages $800 billion, has been questioning the fairness of high-frequency strategies, the conflicts inherent in stock exchange fees and the lack of transparency in dark pools, the private trading platforms run by broker-dealers, since at least the late 2000s. His goal is to make trading fair and to ensure the best outcomes for Invescos fund managers and, by extension, its clients.

Kevin has been a thoughtful and constructive participant in the market structure debate for many years, Larry Leibowitz, chief operating officer of New York Stock Exchange parent NYSE Euronext until November 2013, said by e-mail. Unlike many other voices, he recognizes the nuance and complexity of the issues.

Last month, nine fund companies including Invesco unveiled the Luminex dark pool, aimed at letting asset managers trade large stock orders with each other at low cost. While Fidelity Investments began the discussions, Cronin, who will sit on the venues board, said all the firms involved pushed very hard to make sure Luminex came to fruition.

The reason, he said, is that many dark pools, with their secret methods, order types and participants, arent doing the job. Luminex will provide complete transparency, Cronin said.

Even as he and his mutual-fund peers take their own steps, the stock markets regulator has been staking out how it wants trading to improve. Many of the priorities SEC Chair Mary Jo White presented in a June speech at an industry conference address complaints that Atlanta-based Cronin, 49, has been making for years.

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