Florists' generosity helps cancer charity

MATT DUNCAN/Fairfax NZ

BEAUTIFUL GESTURE: Emma Calvert, left, Ingrid Pritchard and Shelley Guildford of Wellington's Scent Floral Boutique.

If diamonds are a girl's best friend, then flowers must come a pretty close second - and one central Wellington florist is going the extra mile for those who have been dealt a very hard hand.

As well as leaving posies somewhere in Wellington once a week, Ingrid Pritchard and her team at Scent Floral Boutique give away weekly bouquets to breast cancer sufferers and their support people.

Pritchard became familiar with the Sweet Louise charitable trust at a memorial service for a friend who passed away after being diagnosed with breast cancer.

Sweet Louise aims to improve the quality of life for women with breast cancer, relying on donations and support from businesses to provide vouchers for services such as spa treatments, lawn mowing, food and childcare.

"I met the speaker, Elva Phillips, at the memorial and wanted to do something for them, and donate a random act of kindness posy," Pritchard says.

"We have it ready every Monday for someone at Sweet Louise to pick up and give it to someone deserving, whether it's a member, staff, sometimes it might go to a member's mum, or one of the drivers.

"We have been doing it for about two years now."

Phillips says she has been blown away by Ingrid's generosity and humble attitude.

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Florists' generosity helps cancer charity