Home Builder Developer - Interior Renovation and Design

By Dan Gearino

The Columbus Dispatch Tuesday February 19, 2013 3:51 AM

Ford is running a special on face-lifts.

The automakers customers in this case are Ford dealers, including several in central Ohio, which plan to take advantage of the offer to cover half of the cost of remodeling, up to $1.5 million.

Bob-Boyd Ford in Lancaster and Ricart Ford in Groveport are among the franchises that have signed up for the deal, which the automaker announced last week. Dealers need to commit to the work by the end of the year to be eligible.

The opportunity is so good that You cant say no to it, said Rhett Ricart, co-owner of Ricart Ford. He will meet with architects in the next few weeks and plans to begin construction as soon as the fall.

This is a step in a larger strategy by each of the Big Three Ford, Chrysler and General Motors to modernize dealer networks that lack the uniform appearance of brands such as Honda and Toyota.

Even though Ford has improved quite a bit in the last few years, theyre not necessarily on top, said Jesse Toprak, an analyst for Truecar.com. Their products have improved, but the customer experience has a ways to go.

Ford said it will spend up to $750,000 per store, which would be matched by an equal amount from the dealer. That could lead to a substantial cost in the aggregate, considering that Ford has more than 3,000 dealerships nationwide; the company has not said how much it expects to spend.

Several central Ohio dealers recently finished big projects or are in the middle of remodeling, including Germain Ford on the Northwest Side and Krieger Ford on the North Side. They might not benefit from this new deal, but they probably received other incentives, such as interest-free loans, Ford has said.

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Ford offers dealers remodeling incentives

Monica D. Higgins, home remodeling expert, turns to crowdfunding for her latest endeavor - pitching online to reach the finals of High Tide, a start up competition. With just 2 weeks to fund, the process is testing both her concept, the online fundraising model and the experts nerves.

Los Angeles, CA (PRWEB) February 19, 2013

While writing her remodeling book, Remodel Smart: How to Take Control and Create the Home of Your Dreams , Higgins decided to create a series of online remodeling courses (a la Craftsy or Lynda.com) to go with the book. She shared her idea with people she trusted, and was encouraged to apply for the competition. Out of more than 100 applicants her company, Renovation Planners, made the semi-finals!

Now all she has to do is prove that homeowners who want to plan and complete a major remodel by hiring the right professionals will buy her online remodeling courses, Remodel Smart, and avoid becoming the next home remodeling horror story.

These smart remodeling courses are taught by Higgins and will be available to homeowners anytime they want for as long as they want. No scheduled class times. Online. At their fingertips. On demand.

Higgins loves YouTube as much as the next gal, but she doesnt have the time to sort through thousands of videos to find quality content that actually teaches her something. Sound familiar?

Her Remodel Smart online video courses solve that problem. Theyre designed specifically to provide remodeling homeowners with the best learning experience possible so they can avoid budget overruns, construction delays and shady contractors.

Start ups have to become more innovative in their fundraising and concept validation tactics, and the start up community has embraced sites like Indiegogo.com. In line with Indiegogo.com guidelines, entrepreneurs have a set number of days to raise all or a portion of the funds. Higgins online remodeling course project has a 30-day fundraising window, from start to finish. By exceeding her allotted budget ($29,990 US) by March 13th, Higgins will be able to create additional courses for the Remodel Smart series.

When asked about why Indiegogo was appealing, Higgins noted, "the ability to share my idea with tens of thousands of people quickly online and raise money, is priceless." Higgins is entering the online fundraising pool for the first time and has seen others succeed.

To learn more about the campaign and help Higgins help tens of thousands of people remodel hassle-free, readers can visit the project's pitch page here: http://www.indiegogo.com/remodelsmart.

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Home Remodeling Expert and Competition Semi-Finalist Pitches Online to Raise Funds to Prove Concept and Reach Final Six

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