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Airbnb CEO Brian Chesky revealed on Wednesday a rebrand for the room-sharing startup complete with a new corporate logo in the shape of well, its hard to say.

Along with a new website and an updated mobile app, the San Francisco company showed off the strange symbol, which it dubbed the Belo.

Airbnb is about so much more about renting rooms, Chesky said in teleconference, saying its about friendship and belonging.

Apparently, its also about branded merchandise. Like Disneyland or the Yankees, Airbnb plans to start selling T-shirts, mugs and trinkets emblazoned with the icon.

Resembling an upside down heart, the Belo was created as the universal symbol of belonging, Chesky said. When you see it you will know that you are not alone.

Airbnb is encouraging users to play around with the symbol and create their own version through a new site, Create Airbnb, where they can also buy Belo merchandise.

In addition to rental listings, the revamped website offers travel advice, including editors picks and a search service for people seeking out new destinations.

The overhaul suggests that Airbnb which just raised $500 million from investors is looking to use some of that cash to expand into travel services beyond just room rentals.

By luring people in the early stages of planning a trip, Airbnb may be setting the stage to move into airline bookings or even auto rentals.

The fast growing company has hit some major potholes on its journey.

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Airbnb unveils cryptic new logo

Weight-management services providerNutrisystem (NASDAQ: NTRI) hasn't been a great long-term investment, as evidenced by its modest price appreciation over the past five years. The company's sales growth has been hurt over that time frameby rising competition in the diet business, a trend that has hurt the fortunes of other major players in the space, including Weight Watchers International (NYSE: WTW) .

However, Nutrisystem surprised Mr. Market with a double-digit revenue increase, as well as slightly better than expected profitability, in its latest financial update. These data points led to a subsequent pop in its share price, continuing a rebound from its mid-2013 lows.So, after some good price action, does the company have more upside ahead?

What's the value?Nutrisystem is one of the major players in the diet business, primarily selling portion-controlled meals, as well as shakes and snacks, through television and online distribution channels. Like its competitors, the company has benefited from a rise in the number of people who are overweight, which the World Health Organization estimates will encompass roughly 2.3 billion people worldwide by 2015.However, turning those potential customers into buyers of its products has been harder than it would seem at first glance, resulting in a downward trajectory for Nutrisystem's top line over the past few years.

Its latest fiscal year was a continuation of the trend for Nutrisystem, as evidenced by a 9.8% decline in revenues that was a function of lower overall customer volumes.On the upside, though, the company's strategic decision to reduce promotional product giveaways improved its average product pricing.In addition, the initiation of cost savings programs, including workforce reductions, cut Nutrisystem's corporate overhead, allowing it to return to operating profitability during the period.

Looking into the crystal ballOf course, the question for investors is whether Nutrisystem can channel higher sales into profit growth, thereby creating a solid foundation for its stock price. Unfortunately, the data in that respect isn't looking great, judging by a double-digit fall in its adjusted operating profitduring its latest fiscal quarter.

Also worrisome is the performance of competitors in the diet space, like Weight Watchers International, the world's largest provider of weight-loss services.Despite a major investment in its digital capabilities, the company has been hurt by a big drop-off in its meetings-based business, where attendance declined by a double-digit percentage in its latest fiscal year.Even Weight Watchers' online business, its focus of growth, saw momentum dissipate during the period, a trend that management blamed on the proliferation of free online activity trackers and diet apps.The net result for the company was a decline in operating profit, down 7.1%.

Likewise, weight-management services provider Medifast (NYSE: MED) has seen its top-line growth slow to a trickle lately, after enjoying a more than doubling of its sales from fiscal year 2009 to 2012.While the company's overall revenues were flat in FY 2013 versus the prior-year period, its weight centers segment had a relatively poor sales performance, down 6.4%, a negative trend that has caused management to seek franchisee partners for its company-owned stores.On the plus side, the strategic shift to a franchisee model has eliminated the related overhead, improving Medifast's operating profitability and providing greater cash flow to invest in product development, highlighted by the recent introduction of its new Flavors of Home line of replacement meals.

The bottom lineMr. Market seems to like Nutrisystem's recent business developments, pushing the company's share price up more than 60% over the past 12 months. Indeed, Nutrisystem showed some sales momentum in its latest fiscal quarter, with revenues up 15.9%, something that has been absent over the past few years.That said, Nutrisystem still seems to be a work in process, given its marginal profitability,which is far belowthe operating margins of competitors like Weight Watchers International and Medifast. As such, the company is an intriguing turnaround story, but prudent investors are probably better off watching theaction from the sidelines.

Try as you might, you can't stay on the sidelines of this battleYou know cable's going away. But do you know how to profit? Right now, media companies are battling tooth and nail for a spot in your living room, as there's $2.2 trillion out there to be had for the victor. Currently, cable grabs a big piece of that. But that won't last. And when cable falters, three companies are poised to benefit. Click here for their names. Hint: They're not Netflix, Google, and Apple.

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Does Nutrisystem Have More Room to Run?

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