Barry Sternlicht Presents Hospitality With A Purpose; Launches 1 Hotels Brand

1 Hotels Celebrates the Beauty of Nature and Raises the Bar for Socially-Conscious Hospitality

Barry Sternlicht Presents Hospitality With A Purpose; Launches 1 Hotels Brand

In an industry game changer, Starwood Capital Group Chairman and CEO Barry Sternlicht today announced the launch of the new mission-driven luxury lifestyle brand 1 Hotels. The first property debuts in South Beach today, followed by Central Park in late spring and Brooklyn Bridge Park at the end of 2015. 1 Hotels aims to change industry standardsmore than a hospitality brand, from no paper or plastic in the guest rooms to nature as art and lobby farmstands, 1 Hotels is a movement with a mindful purpose.

1 Hotels celebrates nature while encouraging sophisticated travelers to live well, do better, and connect with the world around them. Each hotel in the portfolio is consciously designed in collaboration with eco-friendly architects and craftsmen, and each property features high-design with low-impact, reclaimed and natural materials wherever possible. The architecture, landscaping and decor all showcase the art in nature, creating thriving spaces and inspiring rooms that bring the beauty of the outdoors in.

"It's simple. We have an impact on nature and nature has an impact on us. I decided that if I was ever going to create another hotel, I wanted it to be more than a brand; I wanted it to be a cause. People are already living like this and are now looking for ways to travel in the same fashion," said Barry Sternlicht, Chairman and CEO of Starwood Capital Group, the parent of SH Group, a lifestyle hotel brand management company who will manage the hotels. "At first, our guests may simply notice the graceful twist of driftwood in the furnishings. However, what we are really offering is an evolution of the entire hotel experience, one that is more natural in regards to the way we arrive, sleep, eat, relax and do. By focusing on simple changes that make life better, we will encourage guests to stop, recalibrate and hopefully gain some inspiration from the small steps we have taken to protect nature at each property."

LIVING GREENS

In a celebration of nature and the locales surrounding the properties, 1 Hotels brings the outside in with living greenery throughout the guest experience, from the instant they approach a 1 Hotel until the moment they enter their room. At 1 Hotel & Homes South Beach, guests will be welcomed with 3,000 feet of living wall wrapped-around its exterior with 11,000 local tropical plant varieties and playful art as nature pieces such as interactive hanging terrariums, a plant laboratory from local Miami artisans Plant the Future. At Central Park, guests will see a three-story living wall of English Ivy on the building's exterior and be greeted by hanging kokedamas in the lobby with terrariums and indoor window planters in guestrooms from Brooklyn-based Sprout Home.

PARTNERS WITH A SHARED VISION

For interiors and landscaping, 1 Hotels has collaborated with architects and designers who share the brand's vision on sustainability. At 1 Hotel & Homes South Beach, boutique design Meyer Davis Studio transforms a iconic Miami building on 600 feet of pristine oceanfront into a visionary statement of design inspired by nature and Nikola Gradisinki of NGNY revamped the property's celebrated rooftop. AvroKo Hospitality and landscape designer Harrison Green bring 1 Hotel Central Park to life through the raw beauty and imperfections of natural materials. The architectural firm Incorporated is working together with landscape designer Michael Van Valkenburgh Associates to realize 1 Hotels goals from the ground up at the 1 Hotel Brooklyn Bridge Park site.

IMPACT ON THE ENVIRONMENT

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Barry Sternlicht Presents Hospitality With A Purpose; Launches 1 Hotels Brand