Getting Socialhouse: 'Cheers'-style watering hole to open in Brandon

COURTESY BROWNS RESTAURANT GROUP Enlarge Image

The Browns Socialhouse in Red Deer, Alta. The Brandon location, to be built on the site of the former A&W on Queens Avenue, is expected to open by October.

A new watering hole will be setting up shop in Brandon, and its being touted as a hybrid between a neighbourhood pub and upscale casual dining.

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The view of the Browns Socialhouse patio in Surrey, B.C. (BROWNS RESTAURANT GROUP)

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A look at the Browns Socialhouse patio at its New Westminster, B.C., location. (BROWNS RESTAURANT GROUP)

"We have the mentality of Cheers, where everybody knows your name, so to speak," said Andrea Baxter, director of marketing with Browns Restaurant Group. "Its much more community, neighbourhood focused."

Browns Socialhouse will be built where the former A&W restaurant was located, at 1847 Queens Ave. Construction of the two-storey building is expected to take five to six months, and Baxter says if all goes well, the doors should be open by October.

"Were excited. I think just with the uniqueness that weve got in terms of the smaller footprint, weve really immersed ourselves in these smaller, tighter-knit communities," she said.

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Getting Socialhouse: 'Cheers'-style watering hole to open in Brandon