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Torrance, CA. (PRWEB) February 02, 2015

Indicative of its growing prominence as a go-to player in the rapidly expanding global 4D cinema marketplace, veteran interactive technologies company MediaMation, Inc. (MMI) of Torrance, CA, both hosted and participated in various high-profile activities related to the recent International Cinema Technology Association conference (ICTA). The series of MMI events culminated in a highly successful industry-only screening of the Liam Neeson action thriller, Taken3, at MediaMations new 104-seat MX4D Motion EFX Theatre, located at the Plaza Stadium Cinemas 14 in Oxnard, California.

Holding its conference at the Universal Hilton in Los Angeles, Jan. 19-21, the ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. 4D refers to an emerging immersive technology which allows movie-goers to experience big Hollywood blockbusters in a new way via the addition of moving seats, air/water blasts, leg ticklers, fog, scents and other special effects that emanate from specially designed theatre seats, or from inside the theatre itself. These special effects are programmed to both sync with and enhance the action on the screen for a more exciting and realistic movie-going experience.

On January 20, MMI Founder and CTO Dan Jamele addressed the large industry crowd of theatre chain operators, motion picture studios and cinema tech vendors who gathered to attend the ICTA Immersive Technologies panel, moderated by Susie Beiersdorf, VP of Sales, Digital Cinema Solutions, Sony Electronics. Jamele, a technology innovator and executive who has developed numerous products and software, as well as immersive attractions, for over 20 years, described how MX4D Theatres increase an exhibitors incremental attendance, transaction rates, and overall revenue. Additionally, he pointed out how the avid movie-goer, who is the best customer, has taken to this technology, and expects all of the major movies to be in the MX4D format once they experience it. With over 9,000 motion seats installed in various venues, parks, attractions and cinemas worldwide, MMI has a unique experience base for this technology. We knew that as we introduce the cinema-goer to Hollywood movies in the MX4D format, it would be a huge hit. Certainly, the most important thing on an exhibitor's mind these days is how to differentiate the cinema experience from not only their competitors theatres, but what people can experience in their own home today. MX4D Motion EFX Theatres provide their customers with excitement and immersion like no other technology that they simply cant get at home or in their competitions theatres.

Besides sponsoring a well-attended ICTA industry luncheon earlier in the week, MMI invited conference attendees and guests on Wednesday, January 21, to enjoy a gourmet box meal and champagne aboard a chartered luxury bus to MMIs aforementioned MX4D theatre in Oxnard, CA. After receiving complimentary popcorn and drinks courtesy of Santa Rosa Entertainment Group, owners of Plaza Stadium Cinemas 14, attendees were able to experience MMIs MX4D unique hardware and software technology in action via the specially-programmed screening of Twentieth Century Foxs box-office hit, Taken3.

Among the various positive comments heard at the VIP screening, Dale Davison, Senior Vice President of Operations and Development, Metropolitan Theatres, stated regarding MediaMations MX4D technology: Well, I think there is definitely a market for this product. I think you have a large audience, lets say between the ages of maybe 12 to late 20s, early 30s, that really -- especially for the action-adventure pictures and horror pictures -- will find this a further enhancement...."

Noted Vince Power, Business Development Manager, XPAND: What I was impressed with was that the action in the chair meshed very well with the imagery that you were watching...this was very well done.

Added Heather Blair, MMI Head of Cinema Sales: We felt it was important to show a full-length feature MX4D movie to cinema exhibitors, VPs of technology, equipment suppliers and integrators, as well as to studio executives who supply MediaMation with content. Most of these people have only been to demonstrations at our office and at shows such as CinemaCon and CineAsia. We wanted to drive home that this experience is not only well-received in countries such as Mexico and Colombia, but also works well in the U.S. in smaller DMAs as well as larger ones like Los Angeles.

Also commenting on the Taken3 ICTA industry event, MediaMation President and CEO Alison Jamele remarked: We were genuinely pleased by the great turn-out and enthusiastic industry response to our MX4D experience, she noted. Cinema industry influencers were finally able to understand what all of the buzz is about regarding our innovative 4D technology. With our MX4D Motion EFX Theatre in Oxnard, ticket sales for the 4D experience have bypassed its 3D counterpart, as well as increased revenue by attracting incremental customers to the theatre." ************************************************************************************************* About MediaMation, Inc. - Founded in 1991, MMI is an entertainment systems integrator that provides interactive attraction technology for complex, interactive shows, attractions, rides, exhibits, fountain shows and 4D theatre environments worldwide. Coupled with their visionary designers and tech team, MediaMation is relied upon by various venues such as cinemas, theme parks, museums, themed environments and interactive exhibits to install their attractions.

MMI has installed MX4D Motion EFX seats and turnkey 4D/5D theatres throughout the world. Most recently, installations have included 250+ motion effects seats each for Cinemexs X4D Cinema Theatres installed/installing throughout Mexico in 17 of their cineplexes. Cinemex is the 5th largest Cinema chain in the world and was recognized as the Best International Cinema at the ShowEast Conference in 2013. Longstanding MMI clients such as Ripleys Believe It or Not, Moving 4D Theatres in San Antonio, Texas; and Baltimore, as well as Legoland Discovery Centers in Toronto, Chicago and other locations, continue to use MMI to supply them with high-quality 4D immersive theatres. MediaMations MX4D Motion EFX Theatres are installed in more than 34 countries. For more information, visit http://www.mediamation.com

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Immersive 4D Movie Leader, MediaMation, Inc. is High-Visibility Player at ICTA

With dangerous winter weather in the forecast, seniors and their families are urged to take several important steps to ensure their safety.

While a storm of this magnitude impacts people of all ages, the harsh conditions can be especially dangerous for seniors, said Jeff Huber, president of Home Instead, Inc. We want to make sure seniors and their loved ones are aware of simple ways they can stay safe and warm throughout the season.

Those over the age of 65 account for nearly half of all hypothermia deaths. As the body ages, the ability to maintain a normal internal body temperature decreases, creating an insensitivity to moderately cold temperatures. Seniors may not realize they are putting themselves at risk until symptoms appear. Symptoms of hypothermia include: shivering, exhaustion, confusion, fumbling hands, memory loss, slurred speech and drowsiness. If symptoms are present, immediate medical attention is necessary.

The leading reason for hypothermia in the elderly is due to poorly heated homes, which is entirely preventable. Follow these simple tips to ensure a warm household.

Stay warm

Keep the thermostat at 65 degrees, at least. Consistently check it to make sure your home is sufficiently warm. Even as heating costs rise, your safety should be a priority.

Put a carbon monoxide detector near where you sleep.

Ensure that there is adequate insulation, and check and clean the fireplace and furnace. Furnace filters should be replaced monthly.

Minimize drafts by filling old socks with sand and using them in drafty windowsills and door jams. Weather-strip around windows and doors. Keep doors to unused rooms closed and close curtains at night.

Add an extra blanket to the bed and warm the bed in advance with a hot water bottle. Never use an electric blanket it may be difficult to operate the controls if the temperature needs to be adjusted in the night.

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Three steps for seniors to stay safe during storms

Today is Groundhog Day and Punxsutawney Phil saw his shadow predicting six more weeks of winter. With snowfall pounding the Midwest today, the Snow & Ice Management Association (SIMA), the North American trade association representing snow removal professionals has tips for shoveling snow safely.

"Shoveling snow has a number of health risks associated with it, including the most serious one a heart attack," said Martin B. Tirado, CAE, Executive Director, SIMA. "Other more common health risks include dehydration, back injuries, pulled muscles, broken bones and frostbite. But the good news is there are ways to safely shovel snow,"

Here are SIMA's tips for safe snow shoveling:

TIP #1: Stay on top of the snow. No we aren't suggesting that you make snow angels but when there's a heavy snow, the best advice is to stay ahead of the storm. SIMA recommends that to prevent snow and ice from adhering to the sidewalk or street, clear the snow every few inches instead of waiting for the snow to stop falling before you head outdoors.

TIP #2: Wear breathable layers. Layering is typical cold winter weather advice. We suggest wearing layers of loose clothing so you can peal a layer off if you get hot. Avoid wearing heavy wools, manmade materials or other materials that dont allow perspiration to evaporate. Better choices are cotton and silk.

TIP #3: Watch your feet. No you aren't on Dancing with the Stars, but nonetheless, you need to pay attention to what's on your feet when heading outdoors to shovel snow. SIMA suggests wearing quality outdoor winter wear such as waterproof boots with good traction. Good traction is critical to ensuring that you don't slip and fall.

TIP #4: Take a few minutes to stretch. Shoveling snow is a workout so you need to stretch to warm up your muscles particularly because you are shoveling snow in the cold weather. Stretching before you start shoveling will help prevent injury and fatigue.

TIP #5: Push don't lift. Sounds like something a high school wrestling coach may say but if you push the snow to the side rather than trying to lift the snow to remove it, you exert less energy thereby placing less stress on your body.

TIP #6: Drink up! Water that is. SIMA recommends taking frequent breaks and staying hydrated. You should drink water as if you were enduring a tough workout at the gym or running five miles.

TIP #7: Don't play in traffic. Sometimes people get so focused on the task at hand they don't pay attention to their surroundings. When shoveling snow near streets, pay attention to the traffic since vehicles may not have good traction in the snow and ice.

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Heart attack, back injuries and frostbite among the risks of snow shoveling

Wind Storm Damage at SLHRS Depot 12 30 2014 Tree Removal 1 6 2015
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Confined Tree Removal
Sectional felling of a Cryptomeria Tree in Palmerston North.

By: Tree Experts

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Confined Tree Removal - Video

Last weeks positive identification of Emerald Ash Borer (EAB) in Keokuk County brings the number of Iowa counties infested with one of the most destructive tree pests ever found in North America to 19.

Boone County was put on the infested list in August when EAB, which kills ash trees and already has killed millions across the Midwest, was positively identified by a federal EAB team in the city of Boone in June.

In Keokuk County, the positive identification of EAB was made by an Iowa EAB Team member who observed an ash tree with evidence of recent woodpecker activity, according to the Iowa Department of Agriculture and Land Stewardship (IDALS). A tree branch was removed and a suspect larva was collected.

Mike Kinter, the IDALS EAB and gypsy moth coordinator, said the Keokuk find is no real surprise considering the other recent discoveries in nearby areas in December.

Like many other finds this winter, woodpecker activity continues to capture our attention of potentially EAB infested trees, said Kinter, who in April spoke to city and Boone County staff and the public about the coming infestation. The winter months are an opportune time to scout for the signs we are looking for, such as light-colored bark areas, or flecking, and feeding holes as a result of woodpeckers searching for EAB larvae to feed on.

The half-inch long metallic green colored beetle kills four species of Iowas ash trees: blue, green, black and white. Experts with the IDALS have said EAB will most likely kill 99 percent of the states ash trees.

Long before the arrival of EAB, the City of Boone began preparations, namely earmarking funds in a five-year plan for tree removal. It also surveyed and cataloged ash trees in the citys rights of way. The citys parks department has completed its cataloging and has already begun removing ash trees with a girth of 18 inches or less. The removal of larger diameter trees, many with a 50-inch diameter, will be bid out to contractors. There are an estimated 1,000 to 1,200 ash trees in the citys rights of way.

Classified as a Tree City U.S.A. for 27 years, Boone has created an inventory of its trees. The inventory was converted to a GIS system, which shows the location of species in city rights of ways. Accessed by Smartphones and iPads, the system monitors the trees condition and required maintenance.

The map of the ash trees in the citys rights of way that have been marked with an X for removal can be seen on the citys website under EAB information (www.boonegov.com/eab.html). The city will not charge for removal of a tree in its right of way. Residents are responsible for ash trees on their property. Residents with an ash tree in the right of way adjoining their property can file an appeal with the citys parks department to not have it removed. If successful, the resident is responsible for maintenance, removal and liability of the ash tree, according to the citys website. There is a $50 filing fee for each tree and a $25 fee for each additional tree with a maximum of $150.

The next window for preventative treatment measures - trunk injection, soil injection, soil drench, or basal trunk sprays - will open in mid-April to mid-May, according to the IDALS.

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EAB found in Keokuk County

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Unique Mid Century condo in the heart of Los Feliz Village. Hardwood floors, authentic tile work and new fixtures in bathroom and kitchen, SS appliances. Lus...

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A sprinkler system helped put out a fire and save county property at the Merrimack County Superior Courthouse in Concord yesterday.

A preliminary investigation by the Concord Fire Department, the state fire marshals office and the Bureau of Alcohol, Tobacco, Firearms and Explosives determined the fire to have been accidental, according to a press release issued yesterday by the state fire marshals office.

The fire is believed to have started in a vending machine on the first floor of the building.

The Concord Fire Department was called to 163 N. Main St. at 10:13 a.m. after receiving an alert from an automatic fire alarm. Firefighters arrived on scene at 10:18 a.m. to find smoke in the building and an active sprinkler in a room of vending machines.

The building was closed and secure at the time of the fire.

Fire Marshal J. William Degnan said the sprinkler system prevented a much larger fire and loss of county property, as well as reduced the danger to firefighters.

The fire came two days after another one in a similarly unattended public building, in that case owned by the town of Henniker. The Henniker Highway Department garage, which wasnt outfitted with a sprinkler system, and several town vehicles were destroyed in that fire, with damage estimated to be about $1 million.

(Nick Reid can be reached at 369-3325 or nreid@cmonitor.com or on Twitter @NickBReid.)

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Fire breaks out at courthouse

By Ashley Csaszar Feb. 3, 2015

UTICA, NY -- Clean up is underway at the Price Chopper grocery store in South Utica after its sprinkler system flooded a portion of the store Monday afternoon.

According to a shopper in the store at the time of the incident, the fire alarm began going off, which activated the sprinkler system around 3 p.m.

All shoppers were evacuated, and the store has been shut down through the overnight as employees and crews work to clean up the several inches of water that accumulated in the front of the store, according to a store official.

The store plans to reopen at 8 a.m. Tuesday, said the official.

An investigating into what caused the alarm and sprinklers to go off is ongoing.

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Shoppers evacuated after local grocery store flooded by sprinkler system

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